Coluxe, a visionary lab-grown diamond (LGD) and gemstone jewelry brand, was founded in 2024 by Priyanka Gill, a notable entrepreneur and former partner at Kalaari Capital. The company is on a mission to redefine luxury, sustainability, and accessibility in the fine jewelry sector by offering contemporary collections with an emphasis on everyday luxury. Coluxe operates with a strong digital presence in Delhi, India, and has successfully raised angel funding to fuel its innovative retail and digital expansion. The company uniquely harnesses technology, including AI-driven personalization and virtual try-ons, to enhance customer experience.
| Attribute | Information |
|---|---|
| Founding Date | 2024 |
| Headquarters | Delhi, India |
| Founders | Priyanka Gill |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Ajai Chowdhry, Tej Kapoor, Startup Sherpas, Kunal Milwani |
| Industry | Fine Jewelry, Lab-Grown Diamonds, Gemstones |
| Number of Employees | Not publicly disclosed |
| Subsidiaries | Not applicable |
Coluxe emerged from the vision of Priyanka Gill to transform the fine jewelry sector through an innovative approach that integrates lab-grown diamonds with cutting-edge technology. Founded in 2024, Gill pivoted from her successful tenure at Kalaari Capital to establish a brand rooted in sustainability, offering beautifully designed jewelry that is both ethical and accessible. From inception, Coluxe sought to challenge traditional jewelry norms, focusing on consumers who value both quality and environmental consciousness. The debut of Coluxe was marked by its strategy to pioneer lab-grown diamond usage in India, supported by a strong investment round aimed at both digital and physical retail experiences.
Coluxe is at the forefront of the fine jewelry market, specializing in lab-grown diamond and gemstone collections. Its business model is anchored in the belief that luxury should be both sustainable and accessible. Here are some of its significant achievements and strategies:
In 2025, Coluxe stands as a notable player in the booming fine jewelry market in India. The company's strategic use of technology for customization and personalization appeals to a growing segment of consumers seeking modern, ethical luxury. Coluxe competes vigorously within the $50 billion Indian jewelry sector against firms such as Fiona Diamonds and GIVA. Its innovative approach assures that it remains a market leader, with a competitive advantage rooted in its ability to provide high-quality, customizable jewelry that aligns with ethical consumer values.
Coluxe embodies the future of fine jewelry with its commitment to redefining luxury through sustainable, accessible, and tech-driven solutions. As it continues to expand its retail and digital presence, the company is poised to leave an indelible mark on India's jewelry market. By aligning luxury with ethical practices, Coluxe is not only meeting contemporary consumer demands but also shaping an industry standard that highlights the fusion of technology and sustainability as the new era for luxury jewelry.