Cookd
Overview
Cookd is a digital platform dedicated to enhancing the home cooking experience by offering meal planning solutions, cooking kits, and curated recipes. Founded in 2019 by Aathitiyan V S, Cookd is headquartered in Chennai, India. The company aims to simplify cooking with innovative D2C food products and digital content that caters to a vast audience. Over the years, Cookd has secured substantial investment, raising a total of $3.72 million, and gaining widespread recognition with over 6 million followers across various social media platforms.
Recent Developments
- July 2025: Cookd raised ₹16 crore (approximately $2 million) in a pre-Series A funding round led by Spring Marketing Capital. The funds are intended to expand Cookd’s presence in Tamil Nadu and Kerala and enhance its product offerings across masalas, gravies, and ready-to-use kits. The brand continues to lead the biryani kit category in rapid commerce platforms and has a robust presence in over 1,600 retail stores.
- June 2025: Cookd partnered with numerous retailers to expand its market reach across South India. This move aligns with its strategic goal to reach a broader audience and offer new-generation food products in the D2C segment.
- April 2025: The brand maintained a solid growth trajectory, boasting over 150 million monthly views on its digital content, effectively using its chef-influencer model to engage and build trust with consumers.
- March 2024: Cookd announced plans to further enhance its product line by introducing AI-driven recommendations and a broader spectrum of meal kits, adapting to evolving consumer preferences in the digital cooking landscape.
- July 2024: The company continued to thrive with its innovative recipe kits that include step-by-step video instructions accessible via QR codes, enhancing the cooking experience and expanding its digital footprint.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | Chennai, India |
| Founders | Aathitiyan V S |
| Revenue | ₹4.66 Crore as of March 31, 2024 |
| Key Investors | Spring Marketing Capital, Eternal Capital, Konglo Ventures |
| Industry | Food and Beverage, Digital Media |
| Number of Employees | 70 (as of April 30, 2025) |
Early History
Established in 2019, Cookd was conceptualized as a digital-first brand aimed at revolutionizing home cooking through curated recipes and meal kits. The founder, Aathitiyan V S, envisioned a platform that combined the convenience of ready-to-cook products with the rich culinary traditions of India. Gaining rapid traction on social media, Cookd started by creating engaging cooking videos that quickly garnered a large following. This digital engagement laid the groundwork for its initial product offerings, focusing on simplicity and quality.
Company Profile and Achievements
Cookd has positioned itself as a leading player in the digital cooking space. Its innovative approach to integrating content, technology, and commerce has set it apart from competitors. Key achievements include:
- 2019-2020: Launched with a series of successful recipe videos, establishing a strong digital footprint.
- 2021: Expanded product lines to include a variety of cooking kits such as Biryani Kits, Masalas, and Curry Pastes that appeal to both beginner and experienced cooks.
- 2022: Introduced a mobile app that provides personalized recipe recommendations based on user preferences.
- 2024-2025: Secured significant funding for further expansion and product innovation, reinforcing its market-leading position. Cookd prides itself on providing preservative-free products that focus on taste and convenience, supported by a robust online and offline presence.
Current Operations and Market Position
Cookd continues to expand its market presence through strategic retail placements and robust digital marketing. As a leader in the home cooking sector, the brand leverages its vast online following to drive sales across various platforms, including Swiggy Instamart, Blinkit, and Zepto. Cookd’s market strategy focuses on enhancing brand visibility and fostering consumer trust through consistent quality and innovative culinary solutions. Its collaborations with influencers and strategic partnerships further highlight its competitive edge.
Conclusion
Cookd has carved a niche in the home cooking industry by seamlessly blending culinary tradition with modern convenience. Its commitment to quality and innovation has poised it for continued growth and industry leadership. With an expanding product line and significant market traction, Cookd is well-positioned to influence culinary practices, foster community engagement, and potentially drive a new wave of digital-first food innovations in the future.