Country Delight is an Indian direct-to-consumer brand founded in 2013 by Chakradhar Gade and Nitin Kaushal. The company is best known for delivering fresh, natural milk and a wide range of food essentials directly to consumers' doorsteps. Initially starting as a milk delivery platform, Country Delight eventually expanded its product offerings to include dairy essentials as well as other kitchen staples. Headquartered in Gurugram, India, the company has successfully raised significant funding to support its expansion plans and operations across various states in India.
| Attribute | Information |
|---|---|
| Founding Date | 2013 |
| Headquarters | Gurugram, India |
| Founders | Chakradhar Gade, Nitin Kaushal |
| Revenue | INR 900 crore (FY23) |
| Key Investors | Matrix Partners, Elevation Capital, IIFL Asset Management |
| Industry | Food and Beverage |
| Number of Employees | Approximately 1,600 |
Country Delight began its journey in 2013, established by Gade and Kaushal, leveraging a business model focused on delivering fresh, unadulterated milk using a full-stack supply chain model. This initial focus on dairy products was aimed at addressing quality issues in the Indian milk supply chain by eliminating middlemen, thus ensuring direct procurement from local farms. This approach not only provided better quality products but also facilitated fair pricing for both consumers and farmers.
Country Delight's business model centers on a subscription-based service that delivers dairy products, fruits, vegetables, and other food essentials directly to its consumers. This model emphasizes supply chain transparency, quality control, and fast delivery to maintain product freshness. Key achievements include:
Currently, Country Delight is a prominent player in India's direct-to-consumer sector for dairy and food essentials. With a robust subscription model, the company enjoys a substantial customer base and high retention rates. It has maintained growth in a highly competitive market against both traditional and new-age competitors by leveraging technology and a consumer-centric approach. Country Delight's market strategy focuses on expanding its product offerings while ensuring quality and sustainability.
Country Delight has carved out a significant role in the Indian home delivery market by emphasizing quality, freshness, and sustainability. With ongoing expansions and strategic funding, the company is poised for continued growth. Its mission to revolutionize the supply chain of dairy and essential food staples holds the potential for significant industry impact, aligning with the increasing demand for transparent and ethical food sourcing. As it aims for profitability in the near future, Country Delight's innovative approach could serve as a blueprint in the direct-to-consumer landscape.