Cracker Barrel Faces Renewed 'Culture War' Scrutiny in Political Social Media Commentary

A recent social media post by user L A R R Y has reignited discussions around brand identity and political alignment, specifically targeting Cracker Barrel and referencing transgender influencer Dylan Mulvaney. The tweet, posted on October 24, 2025, speculates on a hypothetical scenario for an unnamed female gubernatorial candidate.

"If she weren't running for governor, she'd be redesigning the Cracker Barrel brand and hiring Dylan Mulvaney to promote your favorite beer," the tweet stated, linking to an external image.

This commentary taps into recent controversies surrounding both Cracker Barrel and Dylan Mulvaney. In August 2025, Cracker Barrel faced significant backlash from conservative activists over a proposed minimalist logo redesign, which was subsequently reversed. Concurrently, the company quietly removed its LGBTQ+ Pride page and Diversity, Equity, and Inclusion (DEI) content from its website, a move that followed pressure from figures critical of "corporate wokeness."

The mention of Dylan Mulvaney directly references a high-profile partnership earlier in 2023 between Mulvaney, a transgender influencer, and Bud Light. This collaboration led to widespread conservative boycotts and significant sales declines for the beer brand, making Mulvaney a flashpoint in ongoing "culture war" debates regarding LGBTQ+ representation in advertising. The tweet's juxtaposition of Cracker Barrel's brand with Mulvaney promoting beer implicitly criticizes a perceived progressive shift in corporate marketing.

Cracker Barrel has a complex history with LGBTQ+ issues, having faced criticism for discriminatory policies in the early 1990s before later making efforts towards inclusivity, such as sponsoring Pride events and establishing an LGBTQ+ employee alliance. These efforts, however, recently became a target for conservative influencers who accused the brand of abandoning its "middle-American values." The social media post by L A R R Y leverages these recent events to frame a political critique, suggesting a candidate would align with marketing strategies that have drawn conservative ire.