Cure.fit, now commonly branded as Cult.fit, is an integrated health and wellness platform established in 2016 by Mukesh Bansal and Ankit Nagori. Headquartered in Bangalore, India, the company offers a diverse range of services encompassing fitness, nutrition, mental health, and primary healthcare. Originally, Cure.fit garnered significant attention for its holistic approach to health, combining digital and offline experiences. Over the years, the company has raised substantial capital, with a total funding amount exceeding $400 million from prominent investors such as Kalaari Capital, Accel Partners, and Oaktree Capital.
In recent years, Cure.fit has witnessed several notable developments:
| Attribute | Information |
|---|---|
| Founding Date | 2016 |
| Headquarters | Bangalore, India |
| Founders | Mukesh Bansal, Ankit Nagori |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Kalaari Capital, Accel Partners, Oaktree Capital, Temasek |
| Industry | Health and Wellness |
| Number of Employees | Approximately 2,000 (2025) |
Cure.fit was founded in 2016 by serial entrepreneurs Mukesh Bansal and Ankit Nagori. Bansal, known for co-founding Myntra, joined forces with Nagori, leveraging their extensive experience in tech and e-commerce to enter the burgeoning health and wellness industry. The venture aimed to revolutionize how individuals approach their health by integrating physical fitness, mental well-being, and nutrition into a single cohesive platform. Initially launching in Bangalore, Cure.fit rapidly gained traction by focusing on technology-driven solutions and expanding its services across major Indian cities.
Cure.fit operates on a hybrid business model that incorporates both online and offline services, catering to a broad audience. The company's main service domains include Cult.fit for fitness-related activities, Mind.fit focusing on mental health and meditation, Eat.fit delivering healthy food options, and Care.fit offering primary healthcare services. Over the years, Cure.fit has been recognized for several achievements:
Cure.fit has positioned itself as a major player in the fitness and wellness industry in India, with a growing international presence. Its market strategy involves leveraging digital platforms to offer personalized health and wellness solutions, supported by data analytics and AI. The company's pricing model includes subscription-based services, generating revenue from online and offline fitness sessions and health foods. Cure.fit's recent international expansion, particularly into the United States, demonstrates its ambition to capture a wider audience, aiming to establish a significant market share amidst global competitors.
Cure.fit, under the leadership of Mukesh Bansal and Ankit Nagori, has emerged as a pioneering entity in the health and wellness sector. By embracing technology and innovation, Cure.fit has successfully integrated various elements of health and fitness, setting a benchmark for holistic wellness platforms. As the company escalates its international expansion and continues to refine its service offerings, Cure.fit is poised to make a significant impact on the global wellness landscape, promising an exciting trajectory in the coming years.