Cuttable is an innovative advertising technology startup focused on leveraging artificial intelligence to revolutionize digital marketing. Founded by Sam Kroonenburg, Jack White, and Ed Ring, the Melbourne-based company has become known as a "Canva-for-ads," offering automated content creation capabilities to streamline advertising processes for brands and agencies. As of August 2025, Cuttable has raised a total of $10 million in seed funding, with key investments coming from Square Peg Capital and Rampersand.
| Attribute | Information |
|---|---|
| Founding Date | Not specified |
| Headquarters | Melbourne, Australia |
| Founders | Sam Kroonenburg, Jack White, Ed Ring |
| Revenue | Not disclosed |
| Profits | Not disclosed |
| Key Investors | Square Peg Capital, Rampersand |
| Industry | Advertising Technology |
| Number of Employees | Not specified |
Cuttable's origins can be traced back to the combined expertise of its founders, each bringing unique skills and experiences to the table. Sam Kroonenburg, a notable tech entrepreneur, previously co-founded A Cloud Guru, which sold for over $2 billion. Alongside co-founders Jack White, an esteemed creative executive with extensive advertising experience, and Ed Ring, a former Swisse marketer, they launched Cuttable as a response to the demands of modern digital advertising. The platform was conceived with the idea of streamlining ad creation through automation and reducing production times, allowing marketers to focus on strategic and creative endeavors.
Cuttable disrupts the traditional advertising model by integrating AI with digital marketing. Its distinct platform functions as an automated content agency, specializing in content generation for digital advertisements. Key aspects of their operations include:
Currently, Cuttable is solidifying its role as an AI-driven powerhouse in digital advertising. The company endeavors to enhance advertising efficiency and creativity through its platform, which automates campaign generation and iterates on creative concepts rapidly. This not only positions Cuttable as a crucial tool for marketers but also underscores its potential to redefine industry standards. By providing a user-friendly interface that empowers even those without technical backgrounds to create campaigns, Cuttable continues to build its reputation amidst increasing competition.
As a pioneer in automated ad technology, Cuttable stands at the forefront of marketing innovation. With strategic funding and a robust growth trajectory, the company is well-positioned to transform digital advertising practices. Cuttable's commitment to harnessing AI for creative efficiency promises continued success, paving the way for future advancements in advertising technology.