Daily Crunch
Overview
Daily Crunch is a company specializing in sprouted nut snacks, founded in March 2020 by the aunt-niece duo, Diane and Laurel Orley, along with Dan Stephenson. Based in Nashville, Tennessee, the company has quickly become recognized for its unique sprout-and-dehydrate process that offers consumers nutrient-dense nuts that are easier to digest. Daily Crunch raised $4 million in a Series A funding round in September 2024, marking a significant growth step in its journey as a distinct player in the snack industry.
Recent Developments
- October 2024: Daily Crunch launched a new product line, Sweet & Spicy Sichuan Sprouted Cashews, in collaboration with Fly By Jing. This was its first national launch at Whole Foods, part of a broader move into major retail spaces after its recent funding success.
- September 2024: The company completed a $4 million Series A funding round led by Launch Tennessee, aimed at expanding their product line and retail presence. Concurrently, Daily Crunch formed a new board of directors to guide its scaling efforts.
- November 2023: The company's Nashville Hot Sprouted Almonds entered 500 Target stores nationwide, showcasing their expansion into mainstream retail chains.
- April 2023: Daily Crunch was listed among Inc. Magazine's 500 fastest-growing private companies, ranking at No. 257, highlighting its rapid growth trajectory since inception.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | March 2020 |
| Headquarters | Nashville, Tennessee, USA |
| Founders | Diane Orley, Laurel Orley, Dan Stephenson |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Launch Tennessee |
| Industry | Snack Foods |
| Number of Employees | Approximately 10 |
Early History
Daily Crunch was inspired by Diane Orley's discovery of sprouted nuts during a trip to India 15 years ago, which led her to start creating sprouted snacks at home. Her niece, Laurel Orley, with a strong background in media and marketing, saw a market opportunity in these unique snacks. Together with Dan Stephenson, who brought skills in business operations from a background in finance and culinary arts, they officially launched Daily Crunch in March 2020, right before the pandemic, focusing initially on direct-to-consumer sales.
Company Profile and Achievements
- Product Line Innovation: Daily Crunch's products are noted for their unique sprouting process, which increases nutrient absorption and digestibility compared to traditional nut snacks. Their product lineup includes flavors like Turmeric + Sea Salt and Dill Pickle Sprouted Almonds.
- Market Expansion: The company has expanded its distribution to over 5,000 retail locations across the U.S., including significant placements in Whole Foods and Target.
- Awards and Recognitions: Daily Crunch has been recognized multiple times for its innovation and growth, including being named on Inc. Magazine's list of fastest-growing companies.
Current Operations and Market Position
Daily Crunch is positioned strongly within the healthy snacks market, known for its innovative sprouted nut products. The brand focuses on creating healthier snack options that cater to health-conscious consumers. The recent funding has been allocated to scaling operations and expanding their retail footprint, positioning Daily Crunch for significant growth in 2025. The company's impact is particularly notable in the give-back sector, where it supports mental health awareness on college campuses through The Support Network.
Conclusion
Daily Crunch has rapidly established itself as a leader in the sprouted snack category. With its roots in innovation and a clear commitment to health and sustainability, the company continues to expand its market reach and product line. Supported by strategic investments and a new leadership board, Daily Crunch is poised for continued success in the evolving snack food industry.