Darayus Mehta (True Diamond)
Overview
Darayus Mehta is a prominent entrepreneur in the Indian jewelry industry, known for his pioneering work with True Diamond, a brand specializing in lab-grown diamond jewelry. Based in Mumbai, Mehta has positioned True Diamond as a leader in sustainable luxury, catering to contemporary consumer demands for ethical and environmentally friendly products. With a background in management and marketing, Mehta's innovative approach has significantly influenced the market for lab-grown diamonds, pushing the boundaries of traditional jewelry making.
Recent Developments
In recent years, Darayus Mehta and True Diamond have been at the forefront of major industry advancements:
- November 2024: True Diamond secured $1 million in seed funding led by Titan Capital, with participation from Huddle Ventures and other prominent investors. This funding is aimed at expanding the brand's presence in key urban centers by establishing exclusive boutique outlets in Mumbai and Delhi NCR.[^6][^11]
- May 2024: Mehta appeared on Business Today TV to discuss the future of lab-grown diamonds and the role of sustainability in driving demand within the jewelry market. This appearance underscored the increasing export potential of lab-grown diamonds from India.[^5]
- April 2024: True Diamond's lab-grown diamonds gained recognition for achieving a customer repeat purchase rate of 1.7 times, showcasing significant customer loyalty and expanding its range to 5,000 customizable designs.[^6]
- January 2024: The company was founded by Darayus Mehta and Parin Shah, quickly becoming a notable name in the jewelry industry, focusing on providing premium, customizable, and sustainable jewelry.[^11]
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Darayus Mehta |
| Nationality | Indian |
| Occupation | Entrepreneur, Co-founder of True Diamond |
| Known For | Lab-grown diamond jewelry |
| Education | Master's in Business Management (Università degli Studi di Padova), MSc in Perfumery and Cosmetics (Université de Versailles) |
| Residence | Mumbai, India |
Early Life and Education
Darayus Mehta was born in Mumbai, India, where he was raised in a family with a background in business. This environment fostered his interest in entrepreneurship from a young age. Mehta pursued higher education with a focus on business and cosmetics, obtaining a Bachelor’s degree in Chemical Engineering from the University of Mumbai. He furthered his education in Europe, earning a Master’s in Perfumery and Cosmetics from the Université de Versailles and another Master’s in Business Management from the Università degli Studi di Padova. These experiences broadened his understanding of market dynamics and consumer preferences.
Career and Notable Achievements
Darayus Mehta’s career is marked by a trajectory of successful ventures in the jewelry industry:
- 2019-Present: Head of Marketing and E-Commerce at Beardo, before focusing on jewelry.
- 2023: Co-founded True Diamond with Parin Shah, a brand that quickly became a leader in lab-grown diamond jewelry due to its sustainable and ethical focus.
- Key Achievements: Successfully attracted $1 million seed funding, expanded product offerings to feature over 5,000 styles, and achieved significant customer loyalty.
Current Work and Impact
Currently, Darayus Mehta is focused on scaling True Diamond, expanding its retail presence, and enhancing its brand visibility. His work encompasses strategic branding, customer engagement, and operational expansion. Mehta’s emphasis on sustainability and innovation has not only increased the company’s market shares but also set new standards in the jewelry industry for ethical practices and design innovation.
Conclusion
Darayus Mehta's work with True Diamond has established him as a pioneering figure in sustainable luxury jewelry. His commitment to ethical sourcing and innovation aligns with contemporary consumer trends, making True Diamond a leader in the market. As the brand continues to expand, Mehta's influence is likely to contribute significantly to the future of the jewelry industry, particularly in promoting environmental sustainability and ethical consumerism.