Decentraland, the Ethereum-based virtual world, has announced a new referral incentive designed to expand its user base and reward community engagement. The platform revealed via a recent tweet that users who successfully refer 30 friends will be rewarded with a pair of "Exotic boots," a rare digital wearable within the metaverse. This initiative aims to leverage existing user networks to drive new registrations and participation.
"New friends = New kicks 🔥 Refer 30 friends and get rewarded with these Exotic boots," Decentraland stated in its social media post.
This program aligns with Decentraland's broader strategic efforts to boost user acquisition and engagement. In late 2023, the Decentraland DAO (Decentralized Autonomous Organization) approved a significant $2 million funding allocation specifically for a new user acquisition strategy, which included the implementation of referral programs and improved onboarding experiences. This funding underscores the platform's commitment to revitalizing its user numbers and fostering a more vibrant virtual economy.
The "Exotic boots" offered as a reward are digital wearables, which are non-fungible tokens (NFTs) that avatars can wear within the Decentraland metaverse. Wearables, particularly those designated as "Exotic" rarity, hold significant value and are highly sought after by users for their uniqueness and aesthetic appeal. These digital assets contribute to the platform's burgeoning virtual economy, allowing users to collect, trade, and showcase their unique digital identities.
The referral program incentivizes current users to become active promoters, directly contributing to the platform's growth. By requiring 30 successful referrals, Decentraland is setting an ambitious target that could significantly impact its active user count. This strategy not only rewards loyal community members but also integrates new users into the immersive experiences and social interactions available within the virtual world.