Dubai, UAE – DeLorean Motor Company (DMC), the iconic automotive brand, has announced a strategic multi-year partnership with Karate Combat, the premier professional karate league. The collaboration, officially unveiled on July 22, 2024, aims to merge luxury automotive excellence with the cutting-edge world of combat sports, enhancing fan experience and brand visibility for both entities. The partnership signifies Karate Combat's first multi-year automotive alliance in combat sports in five years.Poster from Karate Combat with the DeLorean logo.The alliance will see DeLorean Motor Company prominently featured across Karate Combat events and its digital and social media platforms. This strategic move is designed to captivate both DeLorean enthusiasts and martial arts fans worldwide, fostering a dynamic cross-promotional environment. The partnership underscores a shared commitment to innovation, performance, and a forward-thinking approach, particularly within the Web3 space.DeLorean Labs, the Web3 technology and innovation arm of the DeLorean ecosystem, plays a crucial role in this collaboration. DeLorean Labs has been actively building a Web3 presence through partnerships with entities like Sui, Mysten Labs, and Animoca Brands' Motorverse. Its "Time Capsule" NFT series, launched in October 2024, offers various prizes, including exclusive VIP seats for Karate Combat events, directly linking digital engagement with live sports experiences.According to a tweet from the official DeLorean Labs account, fans are encouraged to "Check out the action LIVE @KarateCombat 👊 presented by @DeLoreanlabs 🏎️🔥 LFG👇." This social media engagement highlights the direct involvement of DeLorean Labs in promoting live Karate Combat events and their enthusiastic support for the league's activities. The integration of Web3 elements aims to create new avenues for fan interaction and brand loyalty.Pete Vesey, CCO of Karate Combat, emphasized the synergy, stating, "Their commitment to precision engineering and luxury aligns perfectly with our mission to elevate karate and combat sports to new heights of excitement and accessibility worldwide." DeLorean Motor Company views this partnership as a unique opportunity to connect with a global and dynamic audience through the platform of professional karate, reinforcing its dedication to innovative initiatives.This strategic alliance is expected to bring added value to athletes, fans, and stakeholders by combining the legacy of automotive innovation with the electrifying nature of full-contact karate competitions. The collaboration is poised to explore further integration of Web3 technologies, promising a new era of fan engagement and brand activation in both the automotive and combat sports industries.