Detroit Lions Announce Multi-Year Executive Production Deal for Verizon-Powered Thanksgiving Halftime Show

The Detroit Lions have announced a multi-year partnership with rap icon Eminem and his long-time manager Paul Rosenberg to executive produce the team's annual Thanksgiving Day Classic Halftime Show, which is powered by Verizon. The official NFL tweet celebrating the collaboration simply stated, > "The Detroit collab we needed 🗣️." This significant agreement aims to elevate the cultural significance of the event through 2027, with the upcoming 86th annual Thanksgiving Day Classic on November 27 featuring a performance by Detroit rocker Jack White.

Verizon solidified its commitment to the Detroit Lions earlier this year, becoming the "Official 5G Network of the Detroit Lions" and the exclusive wireless telecommunications provider for Ford Field. This three-year agreement, announced in April 2024, has seen Verizon implement significant network and stadium enhancements. These upgrades include 5G Ultra Wideband deployment, a Distributed Antenna System (DAS), and 5G Edge Cashierless Checkout technology to improve fan and operational experiences.

Eminem, whose real name is Marshall Mathers, and Paul Rosenberg will consult on talent selection and all production aspects of the halftime show, aiming to bring world-class artistry to the stage. Rosenberg expressed enthusiasm for the collaboration, stating, > "It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports." He added that they look forward to creating unforgettable shows for fans both at Ford Field and watching nationally.

Beyond Jack White's halftime performance, the Thanksgiving Day Classic will also feature Grammy Award-winning gospel artist CeCe Winans performing the national anthem. In a community-focused initiative, Verizon and the Lions are partnering with Feeding America to combat food insecurity. This effort includes opportunities for fans to pack hunger-relief kits outside Ford Field on game day, with a goal to provide 5 million meals.

This strategic alliance underscores the Lions' commitment to enhancing the game-day experience and integrating local culture into their major events. Detroit Lions Chief Operating Officer Mike Disner previously highlighted how the partnership with Verizon has "enabled us to elevate the Ford Field experience for fans, media and our staff through greater connectivity and network strength." The multi-year deal with Eminem and Rosenberg is expected to further solidify the Thanksgiving Halftime Show as a premier cultural moment on the NFL calendar, reflecting Detroit's unique identity.