Dharmesh Shah Praises Business School Case Following HubSpot's AI-Focused INBOUND25

San Francisco – Dharmesh Shah, co-founder and CTO of HubSpot, recently highlighted a "really great business school case" following a busy week at INBOUND25, the company's annual marketing, sales, and customer success conference. Shah, a prominent figure in the inbound marketing movement, expressed his satisfaction with the case, noting his enjoyment in joining students for such discussions. His remarks came as the conference, held from September 3-5, 2025, in San Francisco, concluded its intensive schedule.

INBOUND25, hosted at the Moscone Center, served as a major gathering for professionals across marketing, sales, and customer experience. The event featured a comprehensive agenda, including keynotes, interactive sessions, and workshops, with a significant emphasis on artificial intelligence. HubSpot CEO Yamini Rangan and EVP of Product Karen Ng opened the conference by discussing AI's role in a new era of business.

Shah’s engagement with the business school case underscores his ongoing commitment to education and industry development. As co-author of "Inbound Marketing: Get Found Using Google, Social Media and Blogs" and founder of OnStartups.com, he has consistently contributed to thought leadership in the startup and marketing sectors. His tweet, "> I'm biased, but I think it's a really great business school case. Love joining the students for these -- but had to recharge my introvert batteries today after a busy week of #inbound25," reflected his personal involvement and the demanding nature of the conference.

A central theme at INBOUND25 was the transformative impact of AI on business operations. The conference showcased new AI-powered features, including 18 new Breeze Agents for marketing, sales, and customer service teams, and a new AI-driven Data Hub. An AI startup pitch competition also featured prominently, offering a $50,000 award to finalists, further cementing AI's critical role in HubSpot's vision.

Shah himself hosted a dedicated session titled 'Building What’s Next,' where he delved into AI transformation and evolving customer expectations. The event provided attendees with insights into leveraging AI for growth and adapting to the rapidly changing digital landscape. INBOUND25 reinforced HubSpot's position at the forefront of marketing and sales innovation, driven by leaders like Shah.