Digital Asset Management Platform Air Raises $35 Million Series B, Total Funding Hits Over $70 Million

New York, NY – Air, a burgeoning creative operations system, has secured a $35 million Series B funding round, propelling its total capital raised to over $70 million. This significant investment positions the company to intensify its challenge against established cloud storage and digital asset management (DAM) solutions, including Google Drive and Dropbox, particularly within the creative industry.

The latest funding round, which closed in January 2025, was led by Avenir Growth, with notable participation from Xfund, Good Friends, Tiger Global, Headline, Lerer Hippeau, WndrCo, and Slack Venture Capital. This influx of capital underscores investor confidence in Air's specialized approach to managing visual assets and streamlining creative workflows for marketing and design teams.

Founded in 2017 by Shane Hegde and Tyler Strand, Air aims to provide a centralized and intuitive platform for storing, organizing, sharing, and collaborating on images and videos. The company differentiates itself from general cloud storage by offering features tailored to the unique needs of creative professionals, addressing the inefficiencies of outdated DAM systems.

"He’s raised $70M to challenge Google Drive, Dropbox, and every outdated DAM slowing creative teams down," a social media post highlighted regarding founder Shane Hegde's ambition.

Air has rapidly expanded its footprint, now serving more than 100,000 professionals and 2,100 brands globally. Its platform is designed to automate creative operations, enhancing productivity and collaboration for businesses that rely heavily on visual content.

The post further emphasized Air's growing influence, stating, "His startup, Air, is becoming the creative OS for 100K+ professionals and 2,100+ brands."

The newly acquired funds are earmarked for accelerating product development, enhancing artificial intelligence capabilities for asset organization and search, and expanding Air's market reach. This strategic investment will enable Air to further refine its platform, offering more sophisticated tools to manage the increasing volume and complexity of digital assets in creative industries.