Divyaanshu Makkar (WizCommerce)
Overview
Divyaanshu Makkar is an entrepreneur and the Co-Founder & CEO of WizCommerce, a company focused on revolutionizing the B2B wholesale industry through AI-driven technology. Founded in 2021, WizCommerce aims to streamline operations for wholesalers by integrating advanced AI solutions to automate processes, enhance sales efficiency, and improve customer experiences. Under Makkar’s leadership, the company has rapidly expanded and is recognized for its innovative approaches to digital transformation in the wholesale sector.
Recent Developments
- August 2025: WizCommerce raised $8 million in a Series A funding round led by Peak XV Partners, with participation from Blume Ventures, Z47, and Alpha Wave. The funds are intended to enhance technology and expand in the US wholesale market, which is valued at approximately $10 trillion.
- June 2025: Makkar authored an "AI Playbook for Wholesalers," detailing strategic implementations of AI to drive revenue, reduce costs, and streamline operations within wholesale businesses.
- June 2025: The AI-native platform of WizCommerce was highlighted for its ability to improve sales productivity, provide personalized buyer experiences, and support efficient ecommerce operations through tools like KAI, an AI sales assistant, and WizStudio for lifestyle imagery.
- 2024-2025: Makkar continued to publish insights about B2B commerce, focusing on topics like negotiating credit card fees and improving sales organizations for wholesaler success.
- 2023: Makkar was featured in Forbes 30-under-30 Asia for his contributions to B2B technology innovation with WizCommerce.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Divyaanshu Makkar |
| Born | Not publicly available |
| Nationality | Indian |
| Occupation | Entrepreneur, CEO of WizCommerce |
| Known For | Co-founding WizCommerce, AI innovations in B2B wholesale |
| Net Worth | Approximately $0 – $60 million |
| Education | IIT Delhi, Haas School of Business (University of California, Berkeley) |
Early Life and Education
Divyaanshu Makkar completed his undergraduate education at the Indian Institute of Technology (IIT) Delhi, one of India's most prestigious engineering institutions. His academic journey at IIT Delhi was marked by active participation in sports and extracurricular activities, earning accolades such as the Institute Blazer and Roll of Honor. Makkar furthered his education at the Haas School of Business at the University of California, Berkeley, where he gained insights into business management and entrepreneurship.
Career and Notable Achievements
Makkar's professional career began as a consultant at EY-Parthenon, where he gained strategic insights into digital transformations and market strategies. Transitioning into venture capital, he served as a Tech Venture Investor at Bessemer Venture Partners, gaining exposure to high-growth tech companies. These experiences culminated in the founding of WizCommerce in 2021 alongside Vikas Garg and Mayur Bhangale. Their vision was to integrate AI into the wholesale distribution process, providing solutions such as WizOrder, an AI-powered sales enablement app, and WizShop, a specialized e-commerce platform for wholesalers.
Current Work and Impact
Currently, Divyaanshu Makkar is at the helm of WizCommerce, driving its mission to digitize and automate the wholesale industry. Under his leadership, the company has developed multiple AI solutions that enhance operational efficiency and customer engagement. WizCommerce stands at the forefront of B2B digital transformation, with tools that reduce manual processes, optimize sales strategies, and offer personalized commerce experiences.
Conclusion
Divyaanshu Makkar’s contributions to the B2B wholesale sector through innovative AI integration have positioned WizCommerce as a leader in digital commerce solutions. His vision of a fully automated, AI-driven wholesale ecosystem continues to shape the future of B2B commerce, focusing on efficiency and customer-centric operations. As the industry evolves, Makkar's influence is likely to extend beyond technology, promoting sustainable business practices and strategic growth within the sector.