Doodhvale Farms
Overview
Doodhvale Farms is a Delhi-based dairy startup focusing on delivering farm-fresh dairy products and daily essentials directly to consumers. Founded in 2019 by Aman Jain, Ishu Jain, Sanjay Jain, and Sudhir Jain, Doodhvale has carved a niche in the premium dairy market with its vertically integrated supply chain. The company secured $3 million in a Series A funding round in 2024, led by Atomic Capital and Singularity Early Opportunities Fund. The funds are directed towards expanding its distribution network and upgrading its technology infrastructure.
Recent Developments
- November 2024: Doodhvale Farms raised $3 million in Series A funding aimed at expanding its distribution channels, diversifying its product portfolio, and enhancing technology infrastructure. This round was led by Atomic Capital, with participation from Singularity Early Opportunities Fund and several angel investors.
- 2024: The company's strategic focus shifted towards offline expansion to enhance reach and penetration in Delhi-NCR. It saw significant improvements in customer acquisition and retention due to its unique farm-to-home supply chain model.
- 2023-2024: Doodhvale competed with established brands such as Amul and Mother Dairy, gaining a competitive edge by ensuring its products were adulteration and antibiotic-free due to its full control over the supply chain.
- Product Innovations: The company launched innovative dairy products like 'Gaon Jaisa Safed Makkhan' and 'Desi Treats' which include items like Khoya Peda and Punjabi Doda Barfi to cater to local market tastes.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | Delhi, India |
| Founders | Aman J. Jain, Ishu Jain, Sanjay Jain, Sudhir Jain |
| Revenue | Not publicly disclosed |
| Profits | EBITDA profitable for three consecutive years |
| Key Investors | Atomic Capital, Singularity Early Opportunities Fund |
| Industry | Dairy and Daily Essentials |
| Number of Employees | Not publicly disclosed |
Early History
Doodhvale Farms was founded in 2019, with a mission to provide fresh, high-quality dairy products directly to consumers. The founders aimed to replace the multi-tiered collection of milk from village centers with a single-source vertically integrated model. By establishing control over the entire process, from feed to refrigeration and transportation, they ensured delivery of pure, farm-fresh dairy within 36 hours of production. Initially, the company started with just a few Holstein Friesian cows on a farm near Delhi’s Rohini area, later expanding to larger operations in Sonipat, Haryana.
Company Profile and Achievements
Doodhvale's business model revolves around integrating technology with traditional dairy farming to deliver fresh products directly to doorsteps. Key achievements include:
- Consistent Growth: Achieved 100% year-over-year growth since inception, while maintaining EBITDA profitability for three consecutive years.
- Technological Integration: Leveraged modern logistics systems to streamline operations, significantly reducing delivery times.
- Product Range: Expanded product offerings to over 100 SKUs, including various forms of dairy, bread, and niche regional specialties.
- Market Reach: Amplified presence across Delhi NCR, catering to over 10,000 customers with plans for further market penetration.
Current Operations and Market Position
Doodhvale Farms continues to fortify its position in the direct-to-consumer dairy segment by offering quality, traceable dairy products. The startup's vertically integrated supply chain distinguishes it from competitors, allowing it to maintain control over product quality. Its expansion into offline stores is set to boost market presence further. Doodhvale also plans to enhance its product offerings to include more local specialties, reinforcing its dedication to catering to specific regional markets.
Conclusion
Doodhvale Farms stands as a prime example of how technology and a focus on quality can transform traditional business models in challenging sectors like dairy. It has demonstrated robust growth and continues to expand its influence in the premium dairy market by solidifying consumer trust in its products. The recent funding is a testament to investor confidence in its strategy, positioning it well for future growth and market expansion.