Doug Tallmadge (Gradial)

Overview

Doug Tallmadge is an influential figure in the realm of enterprise software, recognized primarily for his role as co-founder and CEO of Gradial, an enterprise software company based in Seattle, Washington. Gradial specializes in employing AI-powered agents to streamline and transform marketing operations, helping businesses manage and accelerate their content supply chains. Prior to establishing Gradial, Tallmadge had notable stints in major technology companies including SpaceX and Adobe, where he honed his skills in software engineering and management. His work in AI and marketing operations has positioned him as a leading innovator in the sector, guiding Gradial to significant growth and recognition within the industry.

Recent Developments

Over the last couple of years, Doug Tallmadge and his company, Gradial, have achieved several significant milestones:

December 2025: Gradial raised $35 million in a Series B funding round led by VMG Partners, with participation from Madrona and Pruven Capital. This brought the company's total funding to $55 million, aimed at accelerating platform development and expanding its Seattle-based team.
November 2025: Gradial announced a strategic partnership with Stagwell, a major player in marketing and technology solutions, to help brands optimize their marketing workflows and utilize AI-driven operations to enhance efficiency.
July 2025: Gradial entered into a partnership with Sitecore to develop adaptive systems for marketing automation, showcasing their capabilities at the Sitecore Symposium in Orlando.
April 2025: An earlier round secured $13 million, marking a critical step in Gradial's journey, which focused on automating CMS production and campaign operations.
Throughout 2025: The company has been expanding its presence at industry events and forging alliances to enhance its platform, while maintaining a strong client portfolio that includes global enterprises like T-Mobile.

Personal Information

Attribute	Information
Full Name	Doug Tallmadge
Born	[Details not publicly available]
Nationality	[Details not publicly available]
Occupation	Co-founder & CEO of Gradial
Known For	AI-powered marketing operations software
Net Worth	[Details not publicly available]
Education	[Details not publicly available]

Early Life and Education

Details about Doug Tallmadge's early life and educational background are not extensively documented in public domain sources. However, it is known that his journey into the tech industry involved significant roles at major companies like SpaceX and Adobe, which provided him with substantial experience and insight into enterprise software and AI technologies. These experiences evidently laid the groundwork for Tallmadge’s later achievements with Gradial, reflecting a deep commitment to technological innovation and entrepreneurship.

Career and Notable Achievements

Doug Tallmadge's professional career is marked by a series of strategic roles that have played a vital part in his growth as a leader in technology:

SpaceX: Before co-founding Gradial, Tallmadge served as a Software Engineering Manager at SpaceX, contributing to pivotal projects in satellite engineering.
Adobe: Tallmadge spent eight years at Adobe, advancing to the role of Head of Industry for Retail and Consumer Goods, refining his expertise in digital marketing and enterprise solutions.
Gradial: Founded in 2023, Gradial emerged as a transformative player in marketing automation, leveraging AI to streamline complex marketing operations. Under Tallmadge’s leadership, Gradial has successfully raised significant capital and attracted a client base that includes Fortune 1000 companies.

Current Work and Impact

Currently, Doug Tallmadge spearheads operations at Gradial, focusing on innovation in agentic AI and its application in marketing operations. Gradial's software solutions are reshaping how companies manage their marketing tasks, providing AI agents that not only assist but intelligently participate in decision-making processes. This revolutionizes how enterprise teams operate, allowing them to focus on strategic tasks while automating repetitive operations.

Gradial’s partnerships with companies like Stagwell and Sitecore further illustrate Tallmadge’s impact and vision in integrating technology seamlessly into marketing domains, thus enhancing operational efficiency and strategic focus across enterprises.

Conclusion

Doug Tallmadge’s journey as a technology visionary continues to make significant waves in the AI and marketing fields, particularly through his leadership at Gradial. By pioneering in AI-driven platform development, he not only bolsters Gradial's market position but also contributes to the broader landscape of enterprise marketing solutions. His ongoing efforts are likely to yield further advancements in AI technologies, promising profound impacts on how businesses approach marketing operations in the future.