Doughlicious

Overview

Doughlicious is a London-based food startup specializing in innovative frozen snacks, particularly known for their gluten-free cookie dough and gelato bites. The company was founded by Kathryn Bricken in 2017 with a mission to redefine the cookie dough experience through the use of better-for-you ingredients. As of 2025, Doughlicious has successfully raised significant funding, including a recent $5 million round, to support its expansion efforts in the US and other international markets.

Recent Developments

  • August 2025: Doughlicious raised $5 million in a funding round led by Rich Products Ventures and The Angel Group. This capital is intended to accelerate the company's US expansion and further international reach. Key investors reaffirmed confidence in Doughlicious’ mission to elevate frozen snack options.
  • July 2025: The company unveiled its newest product innovation, the Cookies & Cream Gelato Bites, exclusively on the Gopuff platform across the US, showcasing its commitment to novelty snack introductions.
  • May 2025: Doughlicious debuted at the Natural Products West 2025 conference, highlighting its better-for-you snack alternatives.
  • December 2024: Doughlicious launched its frozen cookie dough and gelato bites nationwide in the US Whole Foods Market, marking a significant milestone in its expansion strategy.
  • March 2024: The company partnered with Gopuff for exclusive product offerings in the US, emphasizing its strategic push for increased market penetration.

Company Information

AttributeInformation
Founding Date2017
HeadquartersLondon, England, UK
FoundersKathryn Bricken
RevenueNot Publicly Disclosed
ProfitsNot Publicly Disclosed
Key InvestorsRich Products Ventures, The Angel Group
IndustryFrozen Foods, Snacks
Number of EmployeesApproximately 51 as of July 2025

Early History

Doughlicious was founded in 2017 by Kathryn Bricken, a passionate entrepreneur with a vision to create indulgent yet health-conscious treats. The company began with Bricken experimenting in her kitchen, combining her knowledge of baking with gluten-free and vegan-friendly ingredients. The positive reception of her products encouraged Bricken to launch Doughlicious and expand her operations from a small-scale kitchen to a broader production setup. The company quickly gained traction for its unique cookie dough and gelato bite products, adopting an ethical approach by using natural and organic components.

Company Profile and Achievements

Doughlicious has carved a niche as a premier producer of artisanal frozen snacks, prioritizing sustainability and health. The company's growth has been marked by a series of strategic moves and accomplishments:

  • Market Expansion: Doughlicious expanded into the US market in 2023, establishing a significant retail presence, including strategic partnerships with Whole Foods.
  • Product Line Innovation: The company regularly updates its product lines, introducing flavors like Chocolate Chip, Cinnamon Churro, and Cookies & Cream.
  • Sustainability Practices: Committed to sustainable production, Doughlicious sources premium ingredients and maintains a gluten-free, non-GMO product line.
  • Recognition: The company has received accolades for its quality, including finalist positions in industry awards and commendations from food critics.

Current Operations and Market Position

Doughlicious operates at the intersection of health-conscious snacking and indulgence, targeting consumers seeking better-for-you options without compromising on taste. Its strong market presence in the UK and expanding footprint in the US underscore its position as a competitive player in the frozen snacks industry. The company's unique product offerings, characterized by innovative flavors and health-centric profiles, provide it a competitive edge. Strategic partnerships with major retailers and exclusive launches, such as those on Gopuff, have bolstered its market share and brand recognition.

Conclusion

Doughlicious continues to solidify its reputation as a leader in the frozen snack industry. With its focus on innovative, health-oriented products and strategic market expansions, the company is well-positioned for sustained growth. The recent funding round underscores investor confidence in Doughlicious’ business model and expansion plans, indicating the potential for further advancements in its market reach and product offerings. As consumer trends increasingly tilt towards health-driven indulgence, Doughlicious is poised to cater to and capitalize on this dynamic market landscape.