Dutch Toppi: 10 Key Things You Must Know
Overview
Dutch Toppi is an innovative Dutch HospitalityTech startup that is revolutionizing how restaurants, cafés, bars, and hotels connect with customers in an increasingly digital and AI-driven age. Founded in 2024 and headquartered in Amsterdam, Toppi has quickly risen as a key player by leveraging artificial intelligence to boost the online visibility of hospitality businesses, transforming online interest into real-world guests. With nearly €1 million raised in its first funding round, Toppi is poised to scale its AI-powered marketing and operational solutions across Europe’s competitive hospitality landscape. This article explores ten fascinating aspects about Dutch Toppi, highlighting its technological innovations, market impact, founding story, products, and future vision.
1. Innovative AI Solutions Tailored for Hospitality
Toppi specializes in applying artificial intelligence specifically adapted to the hospitality sector. Its AI tools help venues increase online visibility, attract guests, and maximize revenue by converting digital impressions into actual visits. The startup’s approach acknowledges the fast-changing consumer behavior shaped by AI-driven search engines, presenting unique technology solutions that differentiate it from general digital marketing platforms.
2. Founding and Leadership Team
Founded in 2024 by Will Everingham and Lars van Tilburg, the startup also elevated Emiel van Dongen to Co-founder and CTO in 2025. Van Dongen brings over a decade of experience in Python programming, AI development, and data infrastructure leadership. His addition marked an important step for Toppi to accelerate product development and expand its service offerings effectively.
3. Successful Initial Funding Round
In August 2025, Toppi closed its first investment round, securing nearly €1 million. This round was led by X Investments, with participation from notable investors such as Ollie Dapper and William van Lith. The capital influx supports scaling of product development, team expansion, and accelerated market penetration throughout Europe’s hospitality industry.
4. Core Product Offerings: Toppi Essential and Toppi Co-pilot
Toppi currently offers two primary product suites. Toppi Essential is an affordable AI platform focused on managing online visibility for hospitality businesses. Toppi Co-pilot pairs the AI capabilities with on-demand services, offering a more hands-on, integrated approach to marketing and operations. Together, these tools have been embraced by over 200 hospitality clients within just 18 months, demonstrating rapid market adoption.
5. Tangible Business Impact and Client Success
Clients report significant improvements in online engagement thanks to Toppi’s tools, with increases of 206% in profile views, 172% in website clicks, and 89% in direction requests. Several users, including restaurant and hotel owners, attest that Toppi’s solutions transformed their marketing effectiveness, helping them triple Google visibility and achieve highly ranked positions in AI-driven search platforms like ChatGPT for important keywords.
6. Addressing the Shift in Consumer Discovery Patterns
Dutch Toppi responds proactively to the evolving ways guests find hospitality venues. Traditional search behaviors are shifting due to AI technologies, and venues must adapt to maintain and grow their customer base. Toppi’s AI-powered marketing tools are designed precisely to equip businesses with this new capability, enabling operators to meet consumers where they increasingly search and book.
7. Competitive Position in Europe’s HospitalityTech Sphere
Toppi competes with established players like SevenRooms and OpenTable, but distinguishes itself with a focused strategy on AI-driven visibility and conversion optimization tailored to smaller and medium hospitality operators. Its Amsterdam base situates it well to leverage the vibrant European tech ecosystem for growth and partnerships.
8. Expansion and Team Growth Prospects
With fresh investment and technical leadership, Toppi is in a phase of rapid team scaling and product enhancement. Their vision includes broadening AI functionalities and integrating more on-demand services to provide comprehensive hospitality marketing and operational solutions, optimizing client outcomes even further.
9. Real-World Application Across Diverse Venues
Toppi’s clients span a range of hospitality settings including small cafes, larger restaurants, bars, and hotels. This diversity underscores the flexibility and scalability of their AI solutions, which can adapt to varying sizes and types of business challenges within the hospitality sector.
10. Commitment to Transparency and Long-Term Partnerships
Users praise Toppi not only for effective technology but also for its transparent and collaborative team approach. Building trust and strong client relationships are core company values that enhance customer satisfaction and retention, fostering long-term partnerships vital for startup growth.
Conclusion
Dutch Toppi exemplifies the innovative fusion of artificial intelligence and hospitality, addressing a critical need as consumer discovery patterns evolve rapidly. With a strong leadership team, promising funding, and tailored AI products delivering measurable client success, Toppi is setting a new standard in HospitalityTech. As the startup scales and refines its offerings, it may well become a central tool enabling hospitality businesses across Europe to thrive in the digital age. Will Toppi’s AI-driven approach redefine hospitality marketing as we know it? The ongoing developments from this Amsterdam-based startup suggest a compelling future worth watching closely.