Dynata

Overview

Dynata is one of the world's largest providers of first-party data used for research, marketing, and strategic purposes. Founded in 1977, Dynata has grown through acquisitions and mergers, becoming a significant player in the market research industry. As of 2024, it is headquartered in Shelton, Connecticut. The company has been instrumental in data-driven decision-making across various industries by leveraging its expansive data reach that covers over 70 million consumers and professionals globally.

Recent Developments

October 2024: Dynata emerged fully from Chapter 11 bankruptcy after a prepackaged reorganization process. The restructuring significantly reduced the company’s total debt by nearly 40%, improving its capital structure.1 Bain Capital, BlackRock, and First Eagle are among the new equity owners backing Dynata's renewed financial health.2
July 2024: The company appointed a new board of directors, including industry veterans like Mitch Barns and Manish Bhatia, signifying a strategic move to enhance governance and accelerate growth.3
May 2024: Dynata filed for Chapter 11 bankruptcy to implement a financial restructuring plan aimed at deleveraging its balance sheet by approximately 40%, significantly improving its financial stability.4
January 2024: The company bolstered its sales leadership team, showing a continued commitment to expanding its market presence in the APAC region and globally.5
September 2023: Dynata partnered with PDI Technologies to enhance its panel assets in North America, demonstrating its strategy to expand and diversify its data collection capabilities.6

Attribute	Information
Founding Date	1977
Headquarters	Shelton, Connecticut, USA
Founders	Tom Danbury, Beverly Weiman
Revenue	Not publicly disclosed
Profits	Not publicly disclosed
Key Investors	Bain Capital, BlackRock, First Eagle
Industry	Market Research
Number of Employees	Approximately 5,500

Early History

Founded in 1977 as Survey Sampling International (SSI), Dynata initially focused on providing sampling services for market research. Over the years, the company expanded its services and geographic presence through strategic acquisitions such as the 2009 acquisition by e-Rewards, which helped solidify its market position. In 2017, SSI merged with Research Now, another significant player in the industry, paving the way for the rebranding as Dynata in 2019. This merger leveraged both companies' strengths to create a leading first-party data platform.

Company Profile and Achievements

Dynata's business model centers around providing reliable first-party data for insights, activation, and measurement. It caters to over 6,000 clients worldwide, including top research agencies, media outfits, and corporations.

**Key Achievements: **
- Rebranding as Dynata in 2019 to consolidate its position as a leader in first-party data services.
- Implementation of advanced AI and machine learning technologies to enhance data collection and analytics capabilities.
- Recognition as the No. 1 Most Innovative Supplier in the 2022 GRIT report, highlighting its commitment to innovation in the data industry.7
- Continuous expansion into new markets, signified by the recent appointment of Brad Brockhaug as Chief Commercial Officer.8

Current Operations and Market Position

Dynata operates globally, providing comprehensive data solutions for market research, media, and advertising industries. The company’s proprietary data covers millions of consumers and professionals, allowing clients to leverage accurate and comprehensive datasets for a wide range of applications. With advanced technology solutions, Dynata continues to be a pivotal partner for its customers, helping to uncover insights and measure cross-channel marketing ROI. As one of the top players in the sector, its strategic initiatives include a focus on the APAC region, driving market growth through innovative solutions.

Conclusion

Dynata stands as a vital entity in the data-driven marketing and research landscape, with its large-scale first-party data providing essential insights for strategic decision-making. Following its recent financial restructuring and new leadership appointments, Dynata is poised to maintain its industry leadership and expand its influence globally, especially with its continued focus on innovation and market expansion strategies.