Easy Home Finance Limited is a tech-driven mortgage company that focuses on providing home loan solutions in India. Founded in 2017, the company is based in Mumbai, Maharashtra, and aims to simplify the home financing process using its innovative technology stack. The company has recently raised significant capital through multiple funding rounds, including a noteworthy Series B round. Rohit Chokhani is a prominent figure as the Managing Director of Easy Home Finance, leading the company's strategic direction.
Easy Home Finance has seen a series of transformative events in the past couple of years, expanding its footprint and financial capabilities:
| Attribute | Information |
|---|---|
| Founding Date | 25 July 2017 |
| Headquarters | Mumbai, Maharashtra, India |
| Founders | Rohit Chokhani |
| Revenue | $228.1 million |
| Industry | Financial Services |
| Number of Employees | 53 |
Easy Home Finance was founded by Rohit Chokhani, who invested his own money into the venture after a thorough market research phase that spanned 1.5 years. The goal was to innovate within a tightly contested home finance segment dominated by large financial players. The company's inception marked the beginning of a transformation in mortgage lending in India, as it pioneered online mortgage lending services aimed at reaching unbanked customers.
Easy Home Finance operates with the intent of simplifying home loan processes through its tech-enabled platforms. The company's business model is centered on digital-first loan origination, which has streamlined the customer journey from application to possession.
Currently, Easy Home Finance is leveraging its digital capabilities to offer customer-friendly, tech-savvy home loan services across India. The company is targeting a broad section of the homebuying market, focusing on loans ranging from Rs 10 lakh to Rs 50 lakh, often catering to first-time buyers in peripheral urban areas. By sourcing a significant part of its business via government-assisted housing schemes, the company positions itself competitively in the affordable housing finance niche.
Easy Home Finance, under the visionary leadership of Rohit Chokhani, has carved out a niche in the crowded mortgage market by blending technology with home finance. Its strategic partnerships and robust funding efforts aim to enhance its operational capacity and geographical footprint. The company's future looks promising as it continues to push boundaries in expanding affordable housing finance across India, potentially setting a benchmark for other fintech companies in the industry.