Efreshli is an Egyptian tech-enabled platform that streamlines the process of designing and purchasing furniture from home. Founded in 2019 by Heba El-Gabaly, Efreshli bridges the gap between designers, logistics experts, and consumers, offering a seamless digital experience that allows customers to visualize and shop for their home furnishings. Based in Cairo, Egypt, Efreshli has raised several rounds of funding, including a notable seed round led by Algebra Ventures, with participation from 500 Startups, Dar Ventures, and angel investors. The company's offerings include curated furniture collections from over 150 Egyptian brands, accessible via their website and mobile application.
Attribute | Information |
---|---|
Founding Date | 2019 |
Headquarters | Cairo, Egypt |
Founders | Heba El-Gabaly |
Revenue | <$5 Million |
Profits | N/A |
Key Investors | Algebra Ventures, 500 Startups, Dar Ventures |
Industry | Online Interior Design, Retail |
Number of Employees | 49 |
Efreshli was established in 2019 by Heba El-Gabaly with the vision of modernizing the furniture purchasing experience in Egypt by integrating technology into the traditional retail model. As a former partner at Eklego, a leading Egyptian design firm, El-Gabaly used her extensive experience in design and retail to devise a platform that allows users to visualize how furniture would look in their spaces before purchasing. The initial seed round of $550,000, secured in 2021 from angel investor Tarek Sakr and property developer Marakez, facilitated the development of Efreshli's digital infrastructure.
Efreshli operates as a digital-first platform that offers online interior design services alongside retail functions. The company has successfully integrated cutting-edge technology to provide personalized design solutions, including:
Efreshli today operates with a focus on blending technology with traditional retail methods to create a comprehensive ecosystem for furniture shopping in Egypt and potentially across the MENA region. The company is recognized for its designer-first approach, which appeals significantly to businesses looking to digitalize their interior design services. Efreshli’s platform supports over 150 brands and provides expert customer service, aiming to streamline the consumer journey from design to delivery. With the new funding, Efreshli plans to enhance its tech infrastructure further, expand its product offerings, and grow its market presence, particularly targeting regional markets such as the UAE and Saudi Arabia.
Efreshli places a strong emphasis on technology and design innovation, continuously seeking talented professionals to join its expanding team. The company is actively hiring for various roles, including showroom management, product management, and customer service specialists. Careers at Efreshli offer the opportunity to be at the forefront of tech-enabled design services, helping shape the future of home furnishing in Egypt and beyond.
Though Efreshli primarily focuses on furniture, its retail ecosystem often includes collaborations with brands like Ariika, enhancing its customer service offerings. Efreshli is known for providing expert, 7-day-a-week customer service, ensuring that all inquiries, from purchase decisions to post-sale support, are handled efficiently. This comprehensive service model is a critical component of Efreshli's competitive advantage in the digital retail space.
Efreshli has established itself as a pioneering force in Egypt's interior design industry by integrating technology with traditional retail practices. With its recent funding round and strategic leadership additions, the company is poised to enhance its service offerings and expand reach, not just in Egypt but across the MENA region. The focus on personalized, tech-driven solutions alongside a commitment to showcasing local brands ensures that Efreshli remains a significant player in the evolving landscape of home design and furnishing.