Eight Sleep and World No. 1 Padel Player Arturo Coello Film 'Legendary' Campaign in Marbella

Marbella, Spain – Eight Sleep, the leading sleep fitness company, is currently in Marbella with world number one padel player Arturo Coello to film a new, highly anticipated marketing campaign. Matteo Franceschetti, CEO of Eight Sleep, announced the collaboration via social media, stating, "> The @eightsleep team is in Marbella this week with @Arturocoello__ shooting something legendary. Get a sneak peek of BTS. Stay tuned. 🚀" This initiative signals a significant push in the company's marketing and athlete endorsement strategy.

Eight Sleep specializes in developing AI-powered smart mattresses and covers, known as The Pod, which optimize sleep through dynamic temperature regulation and biometric tracking. The company recently secured $100 million in new funding in August 2025, aimed at accelerating its AI development, expanding into medical applications, and bolstering its global market presence. Eight Sleep has consistently been recognized for its innovation, earning spots on TIME’s "Best Inventions" and Fast Company’s "Most Innovative Companies" lists.

Arturo Coello, a Spanish professional padel player, holds the world number one ranking and is celebrated for his explosive power and tactical prowess on the court. He has achieved remarkable success on both the World Padel Tour and Premier Padel circuits, becoming one of the sport's most prominent figures. Coello has previously endorsed Eight Sleep, highlighting its role in his recovery, stating, "recovery is my secret weapon" and that "The Pod keeps my mind clear, my body recharged, and my game unstoppable."

This latest collaboration underscores Eight Sleep's strategy of partnering with elite athletes to demonstrate the performance benefits of optimized sleep. By featuring a top-tier athlete like Coello, the company aims to reinforce the message that superior sleep technology is crucial for peak physical and mental performance. The campaign shoot in Marbella suggests a high-production effort designed to capture the attention of a global audience interested in health, wellness, and sports performance.

The new campaign is expected to further integrate Coello's testimonial with Eight Sleep's advanced technology, showcasing how their products contribute to an athlete's rigorous training and recovery regimen. As Eight Sleep continues its global expansion and development of its AI-powered "Sleep Agent," high-profile partnerships like this are vital for solidifying its position in the competitive sleep technology market.