Eightco Launches INFINITY Platform to Combat AI Deepfakes, Securing $35 Trillion Financial Services Market

Eightco Holdings Inc. (NASDAQ: ORBS) has officially launched INFINITY, a pioneering "Proof of Human" authentication platform designed to distinguish real individuals from AI-generated deepfakes and bots. The platform, with Wedbush's Dan Ives serving as Chairman, aims to establish a crucial trust layer in an increasingly AI-driven digital landscape. Kraken, a major institutional cryptocurrency exchange, has already commenced piloting INFINITY for its crypto treasury authentication processes.

The INFINITY platform offers single sign-on capabilities that verify human identity across distributed systems, providing robust defense against deepfakes, Sybil attacks, and other AI-generated threats. Dan Ives, Chairman of Eightco Holdings Inc., emphasized the platform's significance, stating, "Authentication is the missing trust layer in enterprise AI." He added that INFINITY represents a major step towards delivering secure, scalable, and AI-resistant authentication.

The initial focus for INFINITY targets the substantial financial services sector, valued at $35 trillion, and the rapidly growing crypto treasuries market, which is approaching $500 billion in assets under management. Eightco's strategic investors include prominent names such as Pantera, BitMine, and World Foundation, underscoring significant backing for the venture. The company plans to expand INFINITY's application beyond finance into gaming, healthcare, and e-commerce, aiming to create a universal foundation for verified humanity.

While the "proof of flesh and blood" authentication space is competitive, Eightco asserts that INFINITY differentiates itself by building at the enterprise infrastructure level. The platform integrates Eightco's existing authentication and verification framework, providing a universal trust layer for operations. Arjun Sethi, Co-CEO of Kraken, highlighted the platform's role, noting, "INFINITY is not just a tool for authentication. It is a living signal that distinguishes what is real from what is generated."

This move marks a significant shift for Dan Ives, a well-known Wall Street tech analyst, who is now actively involved in building the technology he once analyzed. His transition from evaluating disruption to spearheading it with INFINITY underscores the growing urgency and market demand for AI-resistant authentication solutions. Eightco's broader mission is to establish the authentication and trust layer for the post-AGI world, focusing on consumer, enterprise, and gaming authentication.