Elly Analytics, Inc.
Overview
Elly Analytics, Inc. is a San Francisco-based software company providing advanced marketing analytics solutions for businesses heavily engaged in digital advertising. Founded in 2019 by Seva Ustinov and Kirill Kasimskiy, Elly Analytics specializes in full-funnel marketing analytics through bespoke dashboards that integrate diverse data sources to deliver actionable business insights. As of early 2025, the company has raised $1 million in funding, largely attributable to the support of key investors such as AltaIR Capital and Prospective Technologies Ventures.
Recent Developments
- November 1, 2024: Elly Analytics won the "Best Traction" award at The Ventures Silicon Valley, highlighting its fast growth and impact within the marketing analytics industry.
- July 23, 2024: The company secured a $1 million seed funding round co-led by AltaIR Capital and Prospective Technologies Ventures. This funding aims to propel the development of its marketing analytics platform, tackling integration complexities and providing affordable solutions for ad-driven businesses.
- Q3 2023: Elly Analytics reported a remarkable 170% increase in revenue from the previous year, with significant client growth across various sectors, including healthcare and real estate.
- 2023: The company expanded its offerings by integrating with multiple analytics and CRM platforms to enhance their dashboards, appealing to clients from diverse industries such as FinTech and eCommerce.
- November 2023: Elly hosted a successful webinar series focusing on optimizing marketing funnels and leveraging full-funnel analytics to scale business operations efficiently.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | San Francisco, California |
| Founders | Seva Ustinov, Kirill Kasimskiy |
| Revenue | $1.7 million (Reported 2024) |
| Profits | Not publicly disclosed |
| Key Investors | AltaIR Capital, Prospective Technologies |
| Industry | Software Development |
| Number of Employees | 28 |
Early History
Elly Analytics was established in 2019, driven by the founders' experiences in performance marketing. Recognizing the limitations of existing marketing analytics tools, Seva Ustinov and Kirill Kasimskiy set out to create a comprehensive platform that addresses critical challenges in data handling, integration, and attribution. By focusing on full-funnel analytics, Elly quickly gained attention for offering precise insights into customer journeys, enabling businesses to make data-driven decisions with clarity and confidence. Elly's initial bootstrapped phase saw the development of a proprietary dashboard, which was tested and optimized through partnerships with early adopters across different sectors.
Company Profile and Achievements
Elly Analytics provides businesses with tailored marketing dashboards integrated via its advanced platform, addressing challenges such as data silos and fragmented reporting. Their technology consolidates data from numerous advertising and CRM platforms, ensuring consistent accuracy across all analytics tools. Elly stands out by offering:
- Comprehensive dashboards tailored to individual business needs, supporting intricate attribution models for detailed performance tracking.
- Improved marketing ROI by accurately linking marketing activities to revenue generation, assisting companies in real-time campaign optimization.
- Integration capabilities that minimize client involvement and allow rapid deployment of analytics solutions, reducing entry barriers for businesses new to advanced analytics.
- Continuous post-launch support by a dedicated team that ensures data accuracy and addresses ongoing queries. In 2024, Elly achieved significant company milestones, including marking a 2x year-over-year growth and securing substantial client-based commitments.
Current Operations and Market Position
Elly Analytics currently operates as a pivotal player in the marketing analytics sector, targeting companies spending heavily on digital advertising. Its business model revolves around delivering value by transforming marketing data into strategic insights that enhance decision-making processes. With a robust footprint in the U.S. and expanding international presence, Elly provides invaluable dashboards to a range of industries including real estate, finance, and SaaS. The firm has innovated marketing strategies by empowering clients to optimize ad budgets intelligently, preferencing high-LTV customer acquisitions.
Conclusion
Elly Analytics continues to assert its relevance in the marketing analytics realm by providing scalable, intuitive solutions that cut across complexity, and improve marketing efficiency. With an outlook towards deeper market penetration and technological advancements, the company is poised to drive significant innovation in its field. Its consistent revenue growth and strategic partnerships underscore its path, promising further traction and expanded market presence in the coming years. As the demand for comprehensive marketing analytics intensifies, Elly's role appears crucial for businesses aiming to leverage data for maximizing advertising impact.