EltaMD's $52 Green-Tinted Sunscreen Secures Allure's Top Skincare Innovation Honor

A green-tinted sunscreen priced at $52, EltaMD UV Skin Recovery Red Color Correcting Green Tint Broad-Spectrum SPF 50, has been recognized with a prestigious 2025 Allure Best of Beauty Award for its innovative formulation. The accolade has garnered attention on social media, with one user, "typedfemale," remarking, "> "allure's most innovative skincare award going to a $50 dollar sunscreen with green tint is pretty funny," highlighting the product's unique characteristics and price point.

The award-winning EltaMD sunscreen is a 100% mineral-based formula offering SPF 50 protection. It features a subtle green tint designed to instantly neutralize visible redness, making it particularly suitable for sensitive or post-procedure skin. Key ingredients include EltaMD’s patented 2% AA Complex Barrier Repair Technology, a blend of amino acids, along with ceramides and Centella asiatica (cica) to soothe irritation and strengthen the skin barrier.

Allure's recognition of this product as a "Best of Beauty Award winner" and its inclusion in categories like "Breakthroughs" and "Best Overall" underscores its perceived innovation in the competitive skincare market. The product's targeted approach to redness correction, combined with broad-spectrum sun protection, positions it as a multi-functional solution for consumers seeking specialized skincare benefits. Its $52 price point places it in the premium segment of daily sun protection.

EltaMD has long been a brand trusted by dermatologists, and this latest award is expected to further solidify its reputation for effective and innovative skincare solutions. The brand's focus on developing products for sensitive skin and conditions like rosacea aligns with a growing consumer demand for gentle yet powerful formulations. The award could lead to increased consumer interest and market visibility for the green-tinted sunscreen.