EQL Games: 10 Key Things You Must Know
Overview
EQL Games is at the forefront of the lottery industry with its innovative approach of integrating live sports events into lottery games. Founded in 2010 and based in Louisville, Kentucky, EQL Games offers an exciting twist on traditional lottery formats by allowing participants to engage with sports-based games. This pioneering initiative uniquely pairs live sports with lottery systems, a concept protected by patents in the U.S. and Canada. As you venture into the fascinating world of EQL Games, you'll discover a blend of technology, sports, and lottery innovation that promises to transform player experiences and redefine lottery entertainment.
1. Origins and Founding
EQL Games, originally known as EquiLottery, was established in 2010 in Louisville, Kentucky. The company was founded by Brad Cummings with the vision of revolutionizing the lottery space by incorporating live sports events. This concept aimed to attract sports enthusiasts to the lottery sector, combining elements of traditional sports betting with the widely appealing lottery format.
2. Unique Product Offerings
EQL Games stands out in the lottery industry with its sports-themed lottery games. The company has developed multiple game types, including Win Place Show, which is based on live horse racing results. These games are designed to appeal to sports fans by integrating real-time sporting events into the lottery framework, offering an innovative way for participants to engage with their favorite sports through lotteries.
3. Strategic Partnerships
Strategic alliances have been crucial for EQL Games. A notable partnership includes their collaboration with Scientific Games, integrating EQL's games into SG's Content Hub. This alliance broadens the reach of EQL Games' offerings to a global audience, enhancing accessibility and integrating their unique products into existing lottery systems across various regions.
4. Technological Innovations
EQL Games leverages cutting-edge technology to power its offerings. Their Remote Gaming Server (RGS) enables seamless integration of new games into existing lottery systems, ensuring swift deployment and flexibility in game management. This modern infrastructure allows for quick updates and high scalability, positioning EQL Games as a leader in the digital transformation of the lottery industry.
5. Funding and Financial Growth
Since its inception, EQL Games has secured significant funding to fuel its expansion. The company has raised multiple rounds of investment, securing over $8 million to date. These funds have supported technological advancements and strategic growth initiatives, solidifying EQL's presence in the competitive lottery market.
6. Impact on the Lottery Industry
EQL Games is reshaping the lottery landscape by introducing innovative games that engage new audiences. By integrating elements of live sports, the company not only attracts traditional lottery players but also sports enthusiasts, broadening the demographic reach of lotteries and enhancing overall player engagement.
7. Legal and Patent Protections
To safeguard its innovative concepts, EQL Games holds patents in the U.S. and Canada. These legal protections underline the uniqueness of their gaming offerings, providing a competitive edge in the market and ensuring the proprietary nature of their integrated sports-lottery games.
8. Employee Expertise and Company Culture
With a team of over 50 employees, EQL Games boasts a workplace culture that emphasizes innovation and excellence. Key team members bring decades of experience from the gaming and lottery sectors, leading efforts to continually refine and expand their product offerings.
9. Future Ambitions and Developments
Looking ahead, EQL Games plans to expand its game portfolio and extend its reach further into international markets. Ongoing collaborations with industry leaders like Gaming Corps and NeoGames highlight their commitment to delivering innovative content and accessing new player bases worldwide.
10. Recent Developments
In 2023, EQL Games began partnering with brands like the U.S. Soccer Federation to offer Team USA-themed lottery games. These initiatives not only diversify their product offerings but also capitalize on national and global sporting events, engaging players with fresh and culturally relevant content.
Conclusion
EQL Games exemplifies innovation and creativity in the lottery sector, transforming traditional gaming formats with its sports-based approach. Through strategic partnerships, advanced technology, and a commitment to unique player experiences, EQL Games continues to push boundaries and set new standards within the lottery industry. As they forge ahead, EQL Games promises to remain a pioneer in integrating live sports with lotteries, appealing to a wide range of players.