Eric Trump Endorses "Buy the Dips" Strategy Following $18.6 Million Crypto Acquisition by Trump-Backed Entity

Eric Trump, son of former U.S. President Donald Trump, publicly advised investors to "buy the dips" on August 17, 2025, in a comment directed at Ted Pillows, a partner at crypto exchange OKX. This statement, shared via a tweet by Cointelegraph, closely followed reports of a significant $18.6 million purchase of Ethereum (ETH) and Wrapped Bitcoin (WBTC) by an address associated with World Liberty Financial (WLFI), a digital asset project backed by the Trump family. The timing suggests a strategic endorsement of accumulating digital assets during market downturns.

The "buy the dips" mantra is a recurring theme in Eric Trump's public commentary on cryptocurrency. He has previously taken a "victory lap" on social media, notably in July 2025, when Ether's price surpassed $3,800, reminding Ted Pillows of his earlier advice to purchase ETH after a market decline. This consistent advocacy highlights his long-term bullish outlook on the crypto market, encouraging investors to capitalize on price corrections.

The recent $18.6 million acquisition by the WLFI-associated address, comprising approximately 1,911 ETH and 84.5 WBTC, underscores the Trump family's active engagement and investment in the digital asset space. World Liberty Financial, co-founded by Eric and Donald Trump Jr., alongside their father as co-founder emeritus, positions itself as a key player in the evolving landscape of cryptocurrency and Web3. This substantial investment signals confidence in the future appreciation of these assets.

Such high-profile endorsements and strategic investments can significantly influence market sentiment, particularly among a broad base of followers. While the crypto market remains subject to volatility, Eric Trump's repeated calls to "buy the dips" align with a strategy focused on long-term accumulation, viewing price corrections as opportunities rather than setbacks. The Trump family's broader involvement in crypto, including ventures like American Bitcoin, further solidifies their commitment to the sector.