Fabian Roth (CarOnSale)
Overview
Fabian Roth is the Chief Technology Officer (CTO) and co-founder of CarOnSale, a rapidly growing B2B online auction platform for used cars in Europe. With an entrepreneurial spirit and a tech-driven approach, he has been instrumental in revolutionizing the traditional used car market by introducing innovative technologies and digital solutions. Initially founded in 2018 alongside Tom Krueger and Oguz Ozguler, CarOnSale has grown into a dominant player within the European automotive marketplace, particularly by streamlining the complex processes of vehicle transactions for dealers. Fabian Roth’s background in engineering and his passion for technological innovation have significantly contributed to CarOnSale’s success and its impactful presence in the automotive industry.
Recent Developments
- July 2025: CarOnSale raised a substantial $82.4 million in a Series C funding round led by Northzone, solidifying its financial foundation to expand further in the European market. This move underscores the strong investor confidence in the platform's growth potential and its disruptive business model.
- 2024: The company expanded its operations significantly, increasing its market presence across more EU countries. The team also enhanced its platform’s technological capabilities by integrating advanced AI-driven pricing algorithms and ensuring seamless logistics solutions for its users.
- 2023: CarOnSale partnered with Alpha Online GmbH, a major player in dealership software, to further streamline its B2B marketplace operations, allowing smoother integration for dealerships using modern dealership Operating Systems (OS).
- 2022: The platform reported a marked increase in the number of transactions, facilitating the sale of over 100,000 cars across Europe, which highlights its growing influence and adaptation to market demands.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Fabian D. Roth |
| Born | Unknown |
| Nationality | German |
| Occupation | CTO and Co-Founder at CarOnSale |
| Known For | Revolutionizing the used car market |
| Net Worth | Not publicly disclosed |
| Education | Friedrich-Alexander-Universität Erlangen-Nürnberg |
Early Life and Education
Fabian Roth pursued a Bachelor of Science in Information Systems at the Friedrich-Alexander-Universität Erlangen-Nürnberg. His passion for technology and systems engineering set the foundation for his career path. Throughout his education, he excelled in software engineering, project management, and innovation design, which eventually led him to work on notable projects such as the Mercedes-Benz VR Car Configurator, earning him a significant award for his thesis.
He began a Master of Science in International Information Systems at the same university. However, with the inception and subsequent seed funding for CarOnSale, he decided to dedicate himself fully to the venture, pausing his academic pursuits in order to focus on bringing technological transformation to the automotive industry.
Career and Notable Achievements
Fabian Roth's career began in the tech field, where he gained substantial experience in various engineering roles:
- 2014-2015: Worked as a software engineering intern at Mercedes-Benz Tech Innovation, engaging in projects related to UX prototyping and virtual reality applications.
- 2015-2017: Served at DATEV eG, where he honed his skills in software development and system engineering.
- At Mercedes-Benz Research & Development North America, he was involved in projects focused on augmented and virtual reality systems.
In 2018, Fabian co-founded CarOnSale, where his role as CTO involves steering the product development and technology strategy, making the platform a leader in the B2B auction space across Europe.
Current Work and Impact
Currently, as the CTO and co-founder of CarOnSale, Fabian Roth is at the forefront of reshaping how used cars are traded between dealerships in Europe. By implementing cutting-edge technology such as AI and data analytics, CarOnSale provides a frictionless trading experience with services like COSCheck for inspections, COSCargo for transportation, and COSPay for payment solutions.
His work has not only contributed to a more efficient automotive marketplace but also set a new standard for digital transformations in the B2B sector, advocating for enhanced transparency and efficiency.
Conclusion
Fabian Roth stands as a pivotal figure in the digital transformation of Europe’s used car market. His technical expertise, combined with his strategic vision, has propelled CarOnSale into becoming a major player in the automotive industry. With ongoing advancements and expansions, his work continues to influence the market, offering more sophisticated and reliable solutions to dealers across Europe. His legacy will be defined by his innovative contributions that have modernized and simplified the traditional vehicle auction process, positioning CarOnSale for sustained success and influence in the years to come.