Fairdeal.Market
Overview
Fairdeal.Market is a rapidly growing B2B quick commerce platform that specializes in digital solutions for small to medium-sized micro-retailers in India. Founded by brothers Prateek and Yash Bansal in 2022, the company is headquartered in Delhi-NCR, India. Fairdeal.Market has emerged as a pioneering entity in India's retail landscape, particularly focusing on enabling micro-retailers to seamlessly integrate with the digital economy. As of August 2025, the company successfully raised $3 million in a pre-Series A funding round and has an impressive array of investors including Incubate Fund Asia and Waterbridge Ventures. The platform aims to provide real-time supply chain solutions, enabling effective procurement and distribution for retailers.
Recent Developments
- In August 2025, Fairdeal.Market secured $3 million in pre-Series A funding led by Incubate Fund Asia and Waterbridge Ventures. This capital is intended to expand operations in new zones in Delhi-NCR, enhance technical infrastructure, and onboard more direct-to-consumer (D2C) and regional brands (Source).
- The company is focusing on building robust B2B quick commerce infrastructure to serve over 13 million micro-retailers across India.
- Fairdeal.Market has achieved a remarkable annual recurring revenue (ARR) of $10 million and plans to increase its retailer base to 100,000 within the next three years, targeting $150 million ARR (Source).
- The company has already garnered a base of over 1,000 stock-keeping units (SKUs) and is known for its cloud inventory model that offers retailers discovery opportunities for emerging brands with better margins (Source).
- With their focus on rapid scaling, Fairdeal has committed to a low-burn and capital-efficient model with strong unit economics.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2022 |
| Headquarters | Delhi-NCR, India |
| Founders | Prateek Bansal, Yash Bansal |
| Revenue | $10 million (ARR, as of 2025) |
| Key Investors | Incubate Fund Asia, Waterbridge Ventures |
| Industry | B2B Quick Commerce |
| Number of Employees | Approximately 29 as of June 2025 |
Early History
Fairdeal.Market was founded in 2022 by entrepreneurial siblings Prateek and Yash Bansal. The company was born out of a need to revolutionize the traditional retail model in India by leveraging technology to streamline business operations for small retailers. Initially conceptualized as a platform that enables micro-retailers to transition into the digital economy, the company quickly gained traction in the market by offering an innovative cloud inventory model. As demand for their services grew, Fairdeal successfully secured initial funding of $2 million from investors like WaterBridge Ventures and others (Source).
Company Profile and Achievements
Fairdeal.Market operates a B2B quick commerce platform that enables micro-retailers to manage their supply chain with high-speed fulfillment and data-driven analytics. The platform focuses on several key areas:
- Real-time Supply Chain: Retailers procure products efficiently, reducing overstocking and freeing capital.
- Data-Driven Operations: Provide insights on SKU velocity, ensuring optimized stock levels.
- Cloud Inventory: Offers access to emerging brands with over 1,000+ SKUs.
- Expansion and Growth: Plans to onboard 100,000 retailers to achieve $150 million in ARR (Source).
Current Operations and Market Position
As of 2025, Fairdeal.Market has established itself as a leader in the B2B quick commerce space in India. With their market-focused approach, Fairdeal.Market has captured a portion of the modern retail ecosystem, operating with a robust data-driven model that supports over 13 million micro-retailers across India. Their strategic focus is to continuously onboard branded SKUs and expand rapidly in newly identified markets.
Conclusion
In conclusion, Fairdeal.Market is redefining the B2B quick commerce segment with an innovative approach to supply chain management for micro-retailers in India. Their strategy to empower small retailers and leverage real-time data analytics is garnering attention from investors and key industry players. Looking forward, Fairdeal.Market's focus on technological innovation and expansion is set to propel them further, enabling deeply integrated solutions that provide transparency and competitive efficiencies, solidifying their position in the industry.