Fal is a generative media platform company founded in 2021 by Burkay Gur and Gorkem Yurtseven. The company is based in San Francisco, California. It focuses on providing tools for developers to create audio, video, and images using artificial intelligence. As of 2025, Fal has raised a total of $72 million in funding over three rounds, with the latest being a Series B round that raised $49 million in February 2025. The platform is designed to enhance creative workflows in media creation, facilitating rapid media generation.
| Attribute | Information |
|---|---|
| Founding Date | 2021 |
| Headquarters | San Francisco, California, USA |
| Founders | Burkay Gur, Gorkem Yurtseven |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Andreessen Horowitz, Bessemer Venture Partners, Kindred Ventures, First Round |
| Industry | Generative Media, AI, Developer Platforms |
| Number of Employees | 22 as of 2025 |
Fal was established out of a shared vision to address the challenges within AI infrastructure. Co-founders Burkay Gur and Gorkem Yurtseven, drawing from their experience at major tech companies like Coinbase and Amazon, founded Fal with the intent of revolutionizing the generative media space. In its early stages, they focused on building an AI platform that provided developers with the tools necessary for seamless media creation. They raised $23 million in two initial funding rounds—$9 million in a seed round led by Andreessen Horowitz and a $14 million Series A—allowing them to establish a firm foundation and attract noteworthy partnerships in the tech industry.
Fal primarily operates in the generative media sector, enabling developers to leverage AI models for media creation. It offers a suite of features for generating images, audio, and video, emphasizing rapid inference speeds to streamline creative processes.
Currently, Fal positions itself as a pioneering force in the generative media industry. The company’s focus on developer-centric solutions places it at the forefront of AI innovation. By prioritizing speed and efficiency in AI model inference, Fal has become instrumental in the deployment of generative content models.
Fal has made a significant impact in the generative media arena, with its platform facilitating cutting-edge AI applications. As of 2025, Fal is poised for continued growth with its strategic expansions and strong partnerships in AI-driven content creation. The company stands as a key player in the tech industry, driving advancements and setting standards in media creation through generative AI, with a promising trajectory ahead.