fal.ai Launches Advanced FLUX.2 Models, Offering Free Daily Comparisons to Boost Generative AI Creativity

fal.ai, a leading generative media platform, has announced the release of its new FLUX.2 [dev] and [pro] models, making them available on its platform at fal.ai. The company is offering users 100 free daily comparisons to encourage exploration of the new models, as stated in a recent social media post by "fal." This launch underscores fal.ai's commitment to advancing generative AI accessibility and performance.

The new FLUX.2 models are part of fal.ai's broader strategy to provide developers with lightning-fast inference capabilities for generative media. fal.ai, founded in 2021 by Burkay Gur and Gorkem Yurtseven, specializes in optimizing AI infrastructure, particularly for diffusion models, claiming to run FLUX models up to 400% faster than alternatives. The company's platform supports a wide array of generative media models, enabling developers to create applications using AI-generated audio, video, and images.

This product launch follows a period of significant growth and investment for fal.ai. The San Francisco-based company recently secured a $125 million Series C funding round in July 2025, valuing it at $1.5 billion, and subsequently reached a $4 billion valuation in October 2025. Its robust infrastructure supports over 2 million developers and serves enterprise clients such as Adobe, Canva, and Perplexity, handling over 100 million generative media requests daily.

The introduction of FLUX.2 models, alongside the recent acquisition of YC-backed AI startup Remade in November 2025, further solidifies fal.ai's position in the rapidly evolving generative AI landscape. The company aims to reduce barriers to creative expression by offering high-performance, cost-effective solutions for deploying and scaling AI models on serverless GPUs. The free daily comparisons are expected to drive adoption and provide developers with hands-on experience with the enhanced capabilities of the FLUX.2 models.