Fay
Overview
Fay is a pioneering digital health platform founded in 2022 by Sammy Faycurry and Mark Stefanski. Headquartered in San Francisco, California, Fay connects individuals with registered dietitians (RDs) for personalized nutrition counseling covered by insurance. The company aims to transform healthcare by emphasizing proactive nutritional care, leveraging a unique platform that utilizes AI supercharged tools to support dietitians in providing tailored services to their clients. To date, Fay has raised $75 million, including a recent $50 million Series B funding round led by Goldman Sachs, valuing the company at $500 million.
Recent Developments
- February 2025: Fay announced a $50 million Series B funding round led by Goldman Sachs, bringing its total funding to $75 million. This financing will enable Fay to expand its nutrition counseling services and improve insurance integration, making it possible for over 200 million Americans to access personalized nutrition services with little or no out-of-pocket costs.
- May 2024: Fay received a $25 million investment from General Catalyst and Forerunner Ventures, aimed at enhancing its technology platform and expanding its network of Registered Dietitians to over 1,000 across the U.S.
- April 2024: The company launched an integrated platform allowing dietitians to streamline insurance processes, enhancing care by focusing on personalized journeys for clients.
- March 2024: Fay increased its partnerships with major employers like Amazon and Microsoft, in a bid to offer comprehensive nutrition care plans to employees under their health benefits. They also targeted expanding integration with food service delivery platforms, positioning themselves as leaders in proactive healthcare.
- January 2024: Numerous healthcare and insurance partners expanded their collaboration with Fay, citing the strategic benefit of incorporating nutrition counseling, especially with the growing popularity of weight management drugs such as Ozempic.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2022 |
| Headquarters | San Francisco, California, USA |
| Founders | Sammy Faycurry (CEO), Mark Stefanski (CTO) |
| Revenue | N/A |
| Profits | N/A |
| Key Investors | Goldman Sachs, General Catalyst, Forerunner Ventures |
| Industry | Digital Health, Nutrition Counseling |
| Number of Employees | Approximately 50 |
Early History
Fay was founded in 2022 as an initiative to revolutionize access to nutritional counseling. Sammy Faycurry, whose family background in dietetics informed the company's mission, formed a partnership with Mark Stefanski during his tenure at Harvard Business School. Together, they developed a platform called Fay to provide insurance-covered nutritional counseling, addressing the gap in accessible dietetic services. The founders focused on integrating AI to enhance service delivery, enabling registered dietitians to offer highly personalized care. By mid-2024, Fay had successfully secured significant venture capital to scale its operations nationwide.
Company Profile and Achievements
Fay operates as a unique marketplace connecting patients, registered dietitians, and insurance providers. The platform focuses on reducing the barriers that typically restrict access to dietetic services, emphasizing affordability through insurance coverage. Key achievements include:
- Largest Network of RDs: Fay supports over 2,300 dietitians, making it the largest network in the U.S. This scale has been achieved just two years after its founding.
- AI-Powered Tools: The platform incorporates AI to automate routine tasks like insurance verification, schedule management, and claims processing, allowing dietitians to focus more on patient care.
- Strategic Partnerships: Collaborations with major health insurers, including United Healthcare and Aetna, facilitate wide accessibility with most clients incurring no out-of-pocket expenses.
- Employer Collaborations: Fay works with leading corporations like Google and Accenture to integrate their services into employee health plans.
Current Operations and Market Position
Fay's current operations involve facilitating medical nutrition therapy accessible to millions, predominantly through its powerful AI-driven platform. By offering both virtual and in-person dietary counsel tailored to individual needs, Fay caters to diverse medical conditions like diabetes, eating disorders, and more. It holds a unique market advantage through its vast network and insurer partnerships. Fay's focus on integrating food service delivery systems and persistent growth in its RD network solidify its lead in the nutrition tech industry. Strategic use of recent funding will likely bolster these initiatives.
Conclusion
Fay stands at the forefront of transforming the approach to dietary health in the U.S. healthcare market by leveraging technology to make impactful nutritional care accessible and affordable. As the company continues to expand its network and integrations, particularly with major insurance and corporate partners, it is poised to play a critical role in shifting towards a more proactive and preventative healthcare system. Looking forward, Fay's innovative model and significant venture backing suggest a promising potential for widespread influence in dietary counseling and healthcare improvement.