Fay is a pioneering digital health platform founded in 2022 by Sammy Faycurry and Mark Stefanski. Headquartered in San Francisco, California, Fay connects individuals with registered dietitians (RDs) for personalized nutrition counseling covered by insurance. The company aims to transform healthcare by emphasizing proactive nutritional care, leveraging a unique platform that utilizes AI supercharged tools to support dietitians in providing tailored services to their clients. To date, Fay has raised $75 million, including a recent $50 million Series B funding round led by Goldman Sachs, valuing the company at $500 million.
Attribute | Information |
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Founding Date | 2022 |
Headquarters | San Francisco, California, USA |
Founders | Sammy Faycurry (CEO), Mark Stefanski (CTO) |
Revenue | N/A |
Profits | N/A |
Key Investors | Goldman Sachs, General Catalyst, Forerunner Ventures |
Industry | Digital Health, Nutrition Counseling |
Number of Employees | Approximately 50 |
Fay was founded in 2022 as an initiative to revolutionize access to nutritional counseling. Sammy Faycurry, whose family background in dietetics informed the company's mission, formed a partnership with Mark Stefanski during his tenure at Harvard Business School. Together, they developed a platform called Fay to provide insurance-covered nutritional counseling, addressing the gap in accessible dietetic services. The founders focused on integrating AI to enhance service delivery, enabling registered dietitians to offer highly personalized care. By mid-2024, Fay had successfully secured significant venture capital to scale its operations nationwide.
Fay operates as a unique marketplace connecting patients, registered dietitians, and insurance providers. The platform focuses on reducing the barriers that typically restrict access to dietetic services, emphasizing affordability through insurance coverage. Key achievements include:
Fay's current operations involve facilitating medical nutrition therapy accessible to millions, predominantly through its powerful AI-driven platform. By offering both virtual and in-person dietary counsel tailored to individual needs, Fay caters to diverse medical conditions like diabetes, eating disorders, and more. It holds a unique market advantage through its vast network and insurer partnerships. Fay's focus on integrating food service delivery systems and persistent growth in its RD network solidify its lead in the nutrition tech industry. Strategic use of recent funding will likely bolster these initiatives.
Fay stands at the forefront of transforming the approach to dietary health in the U.S. healthcare market by leveraging technology to make impactful nutritional care accessible and affordable. As the company continues to expand its network and integrations, particularly with major insurance and corporate partners, it is poised to play a critical role in shifting towards a more proactive and preventative healthcare system. Looking forward, Fay's innovative model and significant venture backing suggest a promising potential for widespread influence in dietary counseling and healthcare improvement.