Felix Manford (Tendo)
Overview
Felix Manford is a prominent Ghanaian business executive and the co-founder and CEO of Tendo, an innovative e-commerce company based in Ghana. Tendo has distinguished itself by enabling individuals to start and manage their own online businesses without the need for upfront capital. Operating across major markets in Ghana and Nigeria, Tendo's platform has rapidly expanded its influence, especially in retail-tech and digital commerce. Manford's notable leadership at Tendo has been recognized through various entrepreneurial milestones and strategic expansions.
Recent Developments
In the past couple of years, Tendo, under the leadership of Felix Manford, has seen significant developments, advancing the company's mission to transform e-commerce in Africa:
- April 2025: Tendo secured funding from Renew Capital to expand its platform and operations. This investment aims to increase the number of resellers and further enhance the economic opportunities for entrepreneurs across Africa.
- November 2024: Tendo strategically acquired Shopa, a tech company that optimized distribution channels for fast-moving consumer goods (FMCG) in Africa, to revolutionize supply chain infrastructure. This acquisition expanded Tendo's product offerings and enhanced their logistics capabilities.
- 2023: Tendo was shortlisted for MultiChoice’s Accelerator Program, presenting the company's innovative potential to international investors in Dubai.
- 2023: Felix Manford donated to his alma mater, Prempeh College, to support their Robotics Team. His contribution underscored his commitment to STEM education and fostering youth innovation.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Felix Manford |
| Born | Ghana |
| Nationality | Ghanaian |
| Occupation | Technology Business Executive |
| Known For | Digital commerce, Co-founder of Tendo |
| Education | University of Ghana |
Early Life and Education
Felix Manford was born and raised in Ghana. He attended Prempeh College for his secondary education, where he graduated in 2014. His vibrant interest in business and technology led him to pursue higher education at the University of Ghana Business School. In 2018, Felix graduated with a Bachelor of Science degree in Business Administration. This academic background laid a foundation for his future endeavors in the business and technology sectors. During his university years, he gained valuable experience working at UK Trade & Investment and then as a marketing officer at Global Trade Consult.
Career and Notable Achievements
After university, Felix Manford's career rapidly advanced:
- 2018: He interned and later worked in the Global Investment Research division at Goldman Sachs UK, gaining international exposure and experience in investment strategies and market research.
- 2021: Co-founded Tendo along with Primerose Katena. Tendo began as an influencer marketing platform, later evolving into a comprehensive e-commerce platform.
- 2022: Launched in Nigeria after completing programs with Y Combinator and Google’s Black Founders Fund, strengthening Tendo's technological and market reach.
- Awards & Recognition: Recognized as one of the most successful startups in Africa by Make Money Media in 2023.
Current Work and Impact
Presently, Felix Manford leads Tendo as the CEO, continuously driving its mission to lower the barriers to entry for digital commerce in Africa. The platform allows resellers to engage in commerce without heavy investments, thus empowering many to pursue entrepreneurship. Under Felix’s leadership, Tendo has been instrumental in creating a network of over 10,000 resellers reaching more than 42,000 customers.
Conclusion
Felix Manford remains a pivotal figure in the advancement of digital commerce in Africa. Through Tendo, he has significantly lowered barriers to market entry, enabling countless micro-entrepreneurs to prosper in digital trade. His contributions are expected to have a lasting impact as Tendo continues its expansion and innovation in digital retail technology, potentially serving as a blueprint for future e-commerce endeavors across the continent.