Flend

Overview

Flend is a Cairo-based fintech company, specializing in digital lending solutions for small and medium-sized enterprises (SMEs). Founded in 2022, it was established by Ahmed Zaki, Nehal Helmy, and Saif Edeen El Bendari. The company has emerged as Egypt’s first licensed Digital Non-Banking Financial Institution (Digital NBFI) dedicated to SME lending. As of 2025, Flend successfully raised $3 million in a blended equity and debt seed funding round aimed at scaling its operations.

Recent Developments

  • July 2025: Flend secured $3 million in seed funding through a combination of equity and debt. The equity round was led by Egypt Ventures with significant contributions from Camel Ventures, Sukna Ventures, Plus VC, Banque Misr, El Sewedy, and Baalbaki family offices. Debt funding was sourced from MSMEDA and local banking partners. This funding will allow Flend to enhance its technological infrastructure and broaden its partnerships, aiming to inject EGP 1 billion into SME loans within a year. (FinSMEs, Disrupt Africa)
  • January 2025: Flend announced strategic partnerships aimed at streamlining the financing process for SMEs across various sectors, including e-commerce, healthcare, and agriculture. By integrating digital contracts and e-signatures, Flend has reduced loan approval times from weeks to days, eliminating traditional paperwork bottlenecks. (Arageek)
  • February 2025: The company was highlighted as a key player in Egypt’s fintech landscape by earning the status of the first licensed digital NBFI, setting the foundation for future growth and expansion in the SME sector. (StartupScene)

Company Information

AttributeInformation
Founding Date2022
HeadquartersCairo, Egypt
FoundersAhmed Zaki, Nehal Helmy, Saif Edeen El Bendari
RevenueNot publicly disclosed
ProfitsNot publicly disclosed
Key InvestorsEgypt Ventures, Camel Ventures, Sukna Ventures, Plus VC, Banque Misr, El Sewedy, Baalbaki
IndustryFinancial Technology
Number of EmployeesApproximately 8

Early History

Flend was founded in Cairo in 2022 by Ahmed Zaki, Nehal Helmy, and Saif Edeen El Bendari. The founders identified a significant gap in the market—access to capital for SMEs in Egypt—and set out to create a digital solution that would provide quick, efficient, and accessible lending options for these businesses. Within a short span, Flend obtained its license from Egypt’s Financial Regulatory Authority (FRA) to operate as a Digital Non-Banking Financial Institution, marking a pivotal milestone in its early development. This positioned the company to directly address the financial challenges faced by SMEs, leveraging innovative technology to enhance loan accessibility and streamline financing processes through digital contracts and e-signatures.

Company Profile and Achievements

Flend operates as a tech-enabled, fully regulated platform focusing on digital finance for SMEs. The company’s platform offers short-term working capital solutions facilitated entirely through digital processes—from onboarding and credit scoring to disbursement and collections. It is integrated with multiple supply chain platforms across a variety of industries, including agri-food, e-commerce, and healthcare, reducing financing obstacles for SMEs through embedded finance solutions.

  • 2022: Flend was founded, rapidly achieving its Digital NBFI status under the FRA, paving the way for its future SME-focused strategies.
  • Early 2023: Establishes a strong partnership ecosystem, including major names like Banque Misr and Plus VC, which enabled rapid scaling of its operations.
  • 2025: Successfully raises $3 million in seed funding, planning substantial advancements in its technology stack and strategic partnerships.

Current Operations and Market Position

Flend’s current operations are centered on enhancing its platform’s capabilities to serve a broader market. The company is actively pursuing a mission to narrow Egypt’s $50 billion SME financing gap by offering tailored financial products and strategic collaborations with leading digital platforms. Flend’s competitive advantage lies in its regulatory compliance coupled with a technology-first approach, which has streamlined SME financing processes significantly compared to traditional financial institutions. The setup has influenced market standards, positioning Flend as a vital player in Egypt’s fintech ecosystem.

Conclusion

Flend represents a transformative force in Egypt’s SME lending sector, combining fintech innovation with regulatory compliance to streamline and broaden access to capital for small and medium enterprises. Its strategic growth, bolstered by substantial seed funding in 2025, positions it to address the substantial unmet demand for SME financing in the region. As Flend continues to build its technological infrastructure and strategic partnerships, it holds potential to significantly impact Egypt's economic landscape by enabling SMEs to grow, innovate, and contribute more effectively to national economic goals.

References

  1. TechAfrica News
  2. FinSMEs
  3. Disrupt Africa
  4. Wamda
  5. Crunchbase
  6. PitchBook
  7. Arageek
  8. StartupScene
  9. Follow ICT News