DETROIT – Ford Motor Company has announced price increases of up to $2,000 on three of its Mexico-produced models, becoming one of the first major automakers to adjust sticker prices in response to new U.S. tariffs. The affected vehicles, including the Mustang Mach-E electric SUV, Maverick pickup, and Bronco Sport, will see these adjustments for units built after May 2, 2025, with their arrival at dealerships expected in late June or early July. This move combines Ford's usual mid-year pricing actions with the impact of recently imposed tariffs.
The price adjustments are a direct consequence of new U.S. tariffs enacted by the Trump administration on imported vehicles. Ford spokesperson confirmed that while these tariffs are a significant factor, the company has not passed the full cost onto consumers. The automaker anticipates a substantial financial impact from these tariffs, estimating a hit of approximately $1.5 billion to $2.5 billion to its operating profit this year.
"In fact Ford was one of the first major automakers to announce price hikes," noted Adam Ozimek in a recent tweet, highlighting Ford's proactive stance in the face of rising import costs. Before Ford's announcement, most other automakers had largely refrained from boosting prices, though many had issued warnings that such increases were imminent if tariffs remained in place.
Despite the price increases on new production, Ford has maintained an "employee pricing" program for existing inventory through July 4, 2025, offering customers a window to purchase vehicles not affected by the new pricing structure. This strategy aims to mitigate immediate consumer impact while navigating the complex tariff landscape. The broader automotive industry continues to monitor the situation, with analysts suggesting that other manufacturers may soon follow suit as tariff-related costs become unavoidable.