Forestreet: 10 Key Things You Must Know

Overview

Forestreet is a pioneering SaaS (Software as a Service) platform specializing in AI-driven market and supplier discovery. Founded in 2017, it has rapidly transformed how procurement and category managers conduct supplier research by drastically reducing the time needed to identify, assess, and map vendors globally. Leveraging advanced artificial intelligence, Forestreet empowers procurement professionals to navigate complex markets with speed, precision, and depth that were previously unattainable. By offering real-time, unbiased insights across regions and product categories, Forestreet stands out for democratizing access to market intelligence. This article explores ten key facets of Forestreet, from its innovative technology to its strategic industry impact.

1. Origins and Founding Vision

Forestreet was established in 2017 by a team of industry veterans with backgrounds in banking, consulting, and technology, notably Alex Miller and David Doyle. The founders recognized a critical gap in procurement and market research: traditional methods were slow, costly, and often biased toward suppliers with large marketing budgets. Their vision was to democratize market intelligence through AI, creating a tool that could rapidly map every company within any category and geography, giving users true autonomy and accuracy in supplier discovery.

2. Core Technology and Features

At the heart of Forestreet is an AI-powered platform that scours millions of webpages and data sources to identify companies and products down to the feature level. Users can search across global markets instantaneously, receiving enriched and categorized data without the limitations of fixed supplier lists or sponsored content. Key features include dynamic market mapping, high-quality analytics, auto-generated reports, and multi-language support, designed to make procurement teams agile and confident in decision-making.

3. Revolutionizing Procurement Research

By replacing traditional weeks or months-long research cycles with near-instant supplier discovery, Forestreet dramatically accelerates procurement workflows. Its real-time insights help reduce reliance on outdated databases or manual web searches dominated by large vendor marketing influence. This agility is especially critical amid today’s volatile supply chains, where rapidly understanding market shifts and alternative suppliers can mitigate risks and maintain continuity.

4. Global Reach and Market Coverage

Forestreet’s platform supports discovery across any geography and category combination, making it incredibly versatile for multinational organizations. It breaks down language and region barriers, offering localized insights with a global perspective. This multi-lingual, context-rich approach helps category managers become experts in markets they may have had limited exposure to, significantly broadening sourcing options.

5. Integration with Industry Leaders

Forestreet's technology is trusted by major corporate clients and three of the 'Big Four' consultancies worldwide. Additionally, it powers supplier discovery modules within other leading procurement intelligence platforms, amplifying its impact on procurement ecosystems. In 2024, the US-based procurement intelligence firm Beroe acquired Forestreet, targeting an AI-first integration strategy to deliver even more powerful and seamless supplier intelligence tools.

6. Addressing Current Procurement Challenges

Modern procurement faces fragmented markets, inconsistent supplier data, and increased pressure for sustainability and innovation. Forestreet confronts these challenges by continuously updating and refreshing supplier landscapes through AI, helping teams avoid blind spots caused by static lists and outdated sources. Its platform supports ongoing supplier discovery as a dynamic, data-driven discipline rather than a one-off project.

7. Ethical Commitment and B Corp Status

Forestreet operates with a strong emphasis on ethics, independence, and responsibility. Their mission goes beyond technology, aiming to provide an unbiased, transparent view of markets without influence from marketing spend or sponsored content. Achieving B Corp certification reflects their commitment to balancing profit with purpose, embedding social and environmental considerations within their business model.

8. User Experience and Flexibility

The platform’s intuitive interface and powerful search capabilities allow users to iterate and adapt quickly, reacting to market changes in real time. Forestreet empowers category managers to customize how they view and categorize markets, access relevant news, and generate detailed supplier reports on demand. This flexibility makes it an indispensable tool for teams facing rapidly evolving procurement needs.

9. Future Prospects and Innovation Pathways

Following its acquisition by Beroe, Forestreet’s team is actively involved in advancing AI capabilities, especially large language models (LLMs) to enhance supplier intelligence further. The vision includes building an increasingly integrated and intelligent procurement stack that supports automated supplier identification, evaluation, and engagement with unmatched speed and precision, keeping pace with the complex future of global sourcing.

10. Impact on the Procurement Industry

Forestreet has significantly shifted procurement paradigms by offering speed, accuracy, and autonomy in supplier discovery. It enables procurement professionals to act as informed market experts, reduce supply chain risks, and foster supplier-led innovation. By cutting through data noise and outdated procurement tools, Forestreet helps organizations make smarter sourcing decisions that drive competitive advantage and growth in an increasingly complex global landscape.

Conclusion

Forestreet exemplifies the transformative power of AI in procurement and market intelligence. By enabling businesses to discover and analyze suppliers rapidly and with unparalleled thoroughness, it elevates procurement from a slow, reactive function to a strategic, proactive discipline. Forestreet’s ethical approach and commitment to unbiased data further enhance its value, ensuring users receive reliable insights. As global markets continue to evolve unpredictably, Forestreet's AI-driven platform is poised to remain a critical tool for procurement professionals seeking speed, confidence, and comprehensive market visibility. Could this innovative approach redefine how companies source and build resilient supply chains in the coming decades?