Former Lolli Executives Launch Halcyon, a New PR Firm for Emerging Tech

New York City – Aubrey Strobel and Elena Nisonoff, both former executives at the rewards platform Lolli, have announced the launch of Halcyon, an internet-native boutique communications firm. The new venture, based in New York City, aims to provide specialized public relations and strategic guidance to early to mid-stage companies within the emerging technology sector.Halcyon's core mission is to "meaningfully shape growth, building narrative and go-to-market strategy from the ground up," as stated by Strobel. The firm is positioned to offer comprehensive communications solutions tailored to the unique needs of innovative tech enterprises.Aubrey Strobel brings a diverse background to Halcyon, including a significant public profile with nearly 150,000 followers on X (formerly Twitter). She is also known as a filmmaker, the host of "The Aubservation" podcast, and an advisor to Trust Machines, a company focused on building applications on the Bitcoin protocol. Her film, "Lekker Feeling: A Bitcoin Ekasi Story," explores the transformative impact of Bitcoin and surfing in a South African community.The collaboration between Strobel and Nisonoff underscores their deep engagement with the evolving media and technology landscapes. In a recent social media post, Strobel indicated their active involvement in analyzing industry trends, stating, "Elena & I breaking down the biggest PR moves of the week." This highlights their ongoing analysis of the public relations landscape, which will inform Halcyon's strategic approach.The establishment of Halcyon by these experienced professionals signals a targeted effort to address the specific communications challenges faced by burgeoning tech companies, leveraging their expertise in narrative development and market positioning.