Framework is a company that specializes in creating modular, repairable laptops, aiming to address sustainability and obsolescence issues in consumer electronics. Founded in 2020 by Nirav Patel, the company is headquartered in San Francisco, California. Framework has raised significant investment capital, including $18 million in new funding, to expand its innovative product line. Its flagship product, the Framework Laptop, is designed to be upgradeable and customizable, catering to tech enthusiasts who value longevity in their electronic devices.
| Attribute | Information |
|---|---|
| Founding Date | 2020 |
| Headquarters | San Francisco, California, USA |
| Founders | Nirav Patel |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Spark Capital, Buckley Ventures, Anzu Partners |
| Industry | Consumer Electronics |
| Number of Employees | Approximately 60 |
Framework began in 2020 with the visionary idea of changing the electronics industry by combatting planned obsolescence through repairable and upgradeable laptop designs. Founder Nirav Patel, who previously worked at Apple, leveraged his expertise to craft the company's unique approach. The company's first significant product was the Framework Laptop 13, launched in 2021, drawing attention for its innovative, modular format that allowed for easy upgrades and customization by users themselves.
Framework's business model centers around sustainability in electronics, offering laptops designed to be easily upgraded rather than replaced. This approach not only appeals to environmentally conscious consumers but also to tech enthusiasts who require high customization levels.
Framework operates in the consumer electronics market, positioning itself uniquely as an innovator of modular products that challenge conventional device lifecycle norms. Their laptops are especially well-received within tech-savvy communities that value personalization and longevity in tech purchases. While still a relatively small player in a market dominated by established brands like Dell and HP, Framework's commitment to sustainability and modularity provides a distinctive edge.
Framework stands out in the consumer electronics industry by prioritizing repairability and modularity in its products. By aligning with increasing environmental consciousness among consumers, the company positions itself as a pioneer in sustainable computing. As it continues to evolve and expand its lineup, including potential new product categories, Framework is poised to influence the broader industry to consider longevity and customization as essential features. Its trajectory suggests a promising future in terms of both innovation and market influence.