FrontlineIQ
Overview
FrontlineIQ is an innovative AI-powered sales coaching platform that focuses on enhancing the performance of in-person sales teams across various industries, including retail and automotive. The company was founded in 2024 and is based in Montreal, Canada. The platform was established by CEO Ben Rodier, who has extensive experience in sales technology and software development. As of 2025, FrontlineIQ has successfully raised $3.3 million in seed funding to expand its platform and support its growing clientele across North America.
Recent Developments
- October 2025: FrontlineIQ emerged from stealth mode, announcing its public launch alongside securing $3.3 million in seed funding. AQC Capital led the funding round with involvement from strategic investors in retail, automotive, and financial services sectors.
- October 2025: The AI coaching platform demonstrated rapid return on investment (ROI) for its clients, including Ashley HomeStore, Sleep Country, Dufresne Furniture & Appliances, Hyundai, and Porsche. The company reported a significant increase in sales and higher employee retention following its implementation.
- 2024-2025 Rollout: After a successful pilot program with Ashley HomeStore in 2024, FrontlineIQ expanded its services nationally, leading to double-digit sales growth. Due to high demand, the company maintains a customer waitlist extending into 2026.
- Hiring Initiatives: As of late 2025, FrontlineIQ is expanding its workforce, seeking talent across sales, marketing, engineering, and customer success roles in Canada and the U.S.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2024 |
| Headquarters | Montreal, Canada |
| Founders | Ben Rodier |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | AQC Capital, strategic investors in various sectors |
| Industry | AI Sales Coaching |
| Number of Employees | Not publicly disclosed |
Early History
FrontlineIQ was founded in 2024 by Ben Rodier, who is recognized for his notable contributions to sales technology. Prior to FrontlineIQ, Rodier co-founded Salesfloor, which significantly impacted omnichannel selling strategies. The inception of FrontlineIQ was inspired by the need to bridge the gap in coaching and performance for in-person sales teams, which had been underserved by existing digital sales tools. In 2024, the company piloted its AI-driven platform with Ashley HomeStore. Its success led to broader adoption, positioning FrontlineIQ as a transformative tool in sales coaching.
Company Profile and Achievements
FrontlineIQ focuses on delivering AI-driven coaching aimed at elevating the performance of retail and field sales teams who engage in Business-to-Consumer (B2C) interactions. The platform's AI Sales Coach, known as "Theo," offers personalized goal-setting and instant feedback to sales associates, while providing managers with real-time insights to drive growth.
- Proven Impact: After its launch, the platform has seen successful integration with major brands leading to increased sales and engagement. Early adoption resulted in up to 86% weekly active usage among sales teams and significant performance improvement.
- Client Base: The company serves enterprise clients across retail and automotive sectors, including reputable names such as Hyundai and Porsche.
- Cultural Influence: FrontlineIQ emphasizes a coaching-based culture within organizations, enhancing both performance outcomes and employee satisfaction.
Current Operations and Market Position
FrontlineIQ operates primarily in North America and is regarded as a leader in AI coaching for in-person sales teams. The company has successfully positioned itself as a critical tool for sales operations by enabling consistent coaching and development across large sales teams. With a focus on product-market fit and user feedback, FrontlineIQ continuously updates its platform to address evolving client needs. The company's strategic partnerships with leading brands further reinforce its market position as a cutting-edge sales enablement solution.
Conclusion
FrontlineIQ stands out as an influential player in the realm of sales coaching by leveraging AI to address critical gaps in training and performance management for in-person sales teams. The company not only enhances individual seller performance but also fosters a culture of continuous improvement and engagement. With its recent funding, FrontlineIQ is poised for significant expansion, potentially impacting broader aspects of sales management and enablement across various industries.