Georgina Robinson (Gladys)
Overview
Georgina Robinson is a British entrepreneur known for her work in the healthtech sector, specifically through her co-founding of "Gladys," an AI-powered home care platform based in Bristol, UK. Launched with the aim of transforming the UK's care system, Gladys connects families seeking home care with local caregivers via a user-friendly application, employing artificial intelligence to optimize matching and logistics in care delivery. Georgina Robinson's role as CEO has been pivotal in addressing systemic issues in the care industry by providing cost-effective, high-quality service while increasing carers' earnings. Her efforts have been recognized as a significant innovation in social care.
Recent Developments
- October 2025: Gladys secured £1.5 million in seed funding led by Cornerstone VC, with participation from several other ventures, to scale its AI home care platform across the UK. This investment aims to refine Gladys' technology and extend its market reach nationwide.
- 2025: The funding round was noted as the 24th largest funding effort of the month, highlighting the potential impact and investor interest in solutions like Gladys in the healthcare sector, given systemic challenges in UK social care.
- August 2023: Robinson stepped into the role of active director at Gladys Ltd, alongside co-founder Alex Sorisi, focusing on the holistic growth of the venture.
- Tech Integration: With an emphasis on using AI to simplify caregiver matching and operational logistics, Gladys enhances accessibility across a 20,000 km area, supporting numerous households and allowing carers to earn more compared to traditional agencies.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Georgina Clare Robinson |
| Born | April 1989, United Kingdom |
| Nationality | British |
| Occupation | Entrepreneur, CEO of Gladys |
| Known For | Co-founding Gladys |
| Net Worth | Not publicly disclosed |
| Education | Legal and technology background |
Early Life and Education
Georgina Robinson was born in April 1989 in the United Kingdom. She pursued her initial education in law, starting her career as a barrister. The formative years of Robinson’s career were in the legal field, where she honed skills in analytical thinking and problem-solving — attributes that later influenced her entrepreneurial endeavors. Transitioning from law to healthtech, Robinson sought to address inefficiencies she observed in traditional care systems, driven by personal encounters with inadequate service delivery in social care.
Career and Notable Achievements
Georgina Robinson’s career transitioned from law to entrepreneurship driven by her vision to improve the UK’s social care sector. This shift culminated in the co-founding of Gladys with Alex Sorisi, a seasoned healthtech entrepreneur.
- 2010s-2018: Practiced law with a focus on family and community cases, gaining insight into systemic challenges affecting vulnerable populations.
- 2023: Co-founded Gladys, leveraging AI to facilitate effective matching between caregivers and families in need of home care, addressing gaps in service delivery.
- 2025: Under her leadership as CEO, Gladys secured significant seed funding to expand operations across the UK, with the potential to transform care logistics.
Current Work and Impact
Under Georgina Robinson’s stewardship, Gladys has become a trailblazing entity in the UK’s healthtech arena. The platform not only streamlines finding and booking trusted caregivers but also champions new pay models for carers, emphasizing fair compensation and sustainable career paths.
- Technology Leadership: The platform incorporates AI for efficient scheduling and payment processes, sponsoring carers' professional growth and community engagement.
- Social Impact: Addressing the 'broken care system' is central to Robinson’s mission, with Gladys set to expand further by the end of 2026, aiming to deliver hundreds of thousands of support hours.
- Civic Initiative: Robinson continues to advocate for policy transformation in care practices, aiming to set new standards in quality and access.
Conclusion
Georgina Robinson stands out as a transformative figure in the UK healthtech and social care landscape, tackling deeply ingrained systemic faults through technological innovation. Her leadership of Gladys signifies a shift towards more sustainable, equitable care practices—while her growth-oriented mindset indicates potential future expansions and technological advancements that may redefine how care is perceived and provided. With a strong foundation in law and an entrepreneurial spirit, Robinson exemplifies modern adaptability in addressing social challenges with tech-driven solutions.