GEOX
Overview
Geox S.p.A. is an Italian company renowned for its breathable and waterproof shoe and apparel technology. Founded in 1995 by Mario Moretti Polegato, Geox quickly gained popularity for its innovative products that integrated style with comfort. The company is based in Montebelluna, Italy, and operates globally, offering its products through an extensive retail network, including e-commerce platforms. Geox has faced financial fluctuations over the years but has remained a significant player in the footwear and apparel market.
Recent Developments
- 2025: Geox reported a 4.7% decline in revenue for the first half of 2025, totaling €305.3 million, largely due to challenging macroeconomic conditions and store closures in the U.S. and China. Despite this downturn, the company improved its profitability, with an EBITDA margin of 11.2% compared to 2024.
- Geox has undertaken a €30 million capital increase as part of its Financial Maneuver to bolster confidence in its long-term plan. The company is focusing on more profitable markets, operational efficiency, and cost management.
- The Spring/Summer 2026 collection has received positive responses, indicating strong interest in Geox's updated styles and commercial strategies.
- Geox’s digital sales saw a decline of 7.4% in the first half of 2025, although retail sales remained relatively stable, partly due to an increase in online sales in Italy by 43.8%.
- The company has continued its market rationalization, notably closing down less profitable stores and focusing on digital and more profitable retail markets.
- 2024: Geox faced a difficult year with a 7.8% decrease in annual revenue, reporting €664 million in total. Various cost-saving measures were implemented to offset this decline partially.
- Plans to expand its omnichannel strategy in North America and Asia were highlighted as key steps in the company's 2025-2029 strategic plan, aiming to reach €850 million in revenue by 2029.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 1995 |
| Headquarters | Montebelluna, Italy |
| Founders | Mario Moretti Polegato |
| Revenue | €664 million (2024) |
| Profits | -€17.3 million (2024) |
| Key Investors | LIR (family investment arm) |
| Industry | Footwear and Apparel |
| Number of Employees | Over 30,000 globally |
Early History
Geox was established in the mid-1990s following a revolutionary idea by founder Mario Moretti Polegato, who sought to solve the problem of overheated feet by puncturing his shoe soles. After returning to Italy, Polegato developed and patented a breathable shoe technology that allowed vapor to escape from shoes while preventing water from entering. Despite initial rejections by established brands, the patented technology formed the foundation for Geox's launch as a standalone company. The unique combination of breathable, waterproof shoes set Geox apart in the footwear industry, leading to rapid expansion and recognition worldwide.
Company Profile and Achievements
Geox quickly became synonymous with innovation due to its efforts in research and development. The brand is characterized by its "Respira" technology that combines fashion with functionality. Geox's patented breathing shoe technology has expanded to include clothing lines, which share the same waterproof and breathable qualities. Over the years, Geox has maintained a strong retail presence, boasting over 1,300 stores worldwide and securing a market leader position in casual footwear. Geox's commitment to technological advancements continues, with regular updates to its patented products, such as the introduction of the Amphibiox and Aerantis collections. The company's strategic focus has included diversifying its product offerings and strengthening its supply chain efficiency.
Current Operations and Market Position
As of 2025, Geox operates in more than 100 countries and maintains a robust omnichannel presence via direct retail stores and e-commerce platforms. The company's strategic focus includes enhancing digital sales and optimizing physical store locations to maximize profitability. Geox's market share in Italy remains strong, with a significant presence in Europe and ongoing efforts to expand into North American and Asian markets. Despite financial challenges due to global economic conditions and reduced consumer spending, Geox continues to focus on innovation and market-specific strategies to sustain its competitiveness.
Conclusion
Geox S.p.A. has firmly established itself in the global footwear and apparel industry, known for its breathable technology and stylish designs. While the company has experienced economic pressures, it remains committed to innovation and operational improvements. With ongoing investments in technology and strategic market expansion, Geox aims to solidify its standing as a leader in comfortable yet fashionable footwear and apparel. The company’s strategic initiatives and strong brand identity position it well for future growth and market leadership.