GetWhy
Overview
GetWhy is a Copenhagen-based technology company specializing in AI-driven consumer insights for market research. Founded in 2021 by Casper Henningsen, GetWhy leverages its proprietary AI platform to deliver rapid, cost-effective qualitative research services. As of 2025, the company has raised significant funding, including a notable €31.7 million Series A round. GetWhy's innovative platform aims to transform the consumer insights industry by providing precise and actionable market data to global brands.
Recent Developments
- June 2024: GetWhy secured €31.7 million in Series A funding from PeakSpan Capital. This investment marked one of the largest Series A rounds in Denmark, underscoring the company's rapid growth and potential in the consumer research sector.
- March 2025: The company announced a subsequent €17 million increase in its Series A round, continuing to expand its market presence and technological capabilities. This expansion signals a robust investor confidence in GetWhy's AI-driven approach.
- February 2025: CIBC Innovation Banking provided GetWhy with a 60 million DKK (approximately $8.4 million) debt facility to further enhance its consumer insights platform. This funding supports the company's mission to deliver faster and more precise insights globally.
- July 2025: GetWhy announced plans to open a U.S. office, preparing to tap into the American consumer market, which generates 60% of its revenue. This move is part of their strategic initiative to consolidate its market leadership in AI-driven consumer insights.
- GetWhy has partnered with several global brands, including Nike, Heineken, The Coca-Cola Company, and Unilever, demonstrating the effectiveness and adoption of its AI platform.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2021 |
| Headquarters | Copenhagen, Denmark |
| Founders | Casper Henningsen, Jonas Alexandersson |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | PeakSpan Capital, Arbejdernes Landsbank, CIBC Innovation Banking |
| Industry | AI-powered Consumer Insights and Market Research |
| Number of Employees | Approximately 66 (as of Nov 2024) |
Early History
GetWhy was originally founded as UserTribe in 2011, focusing on consumer research and testing under a consultancy model. The company's transformation into a technology enterprise began in 2018 when co-founder Casper Henningsen joined as CEO. Under his leadership, GetWhy pivoted towards leveraging AI to streamline and scale qualitative consumer research. This shift was solidified with the launch of their AI platform in 2022, laying the foundation for their current operations.
Company Profile and Achievements
GetWhy's business model revolves around using AI to conduct consumer research more efficiently. The company's platform analyzes video interviews to generate actionable insights quickly. Significant achievements include:
- Developing an Advanced AI Platform: GetWhy has trained its AI model on over 250,000 qualitative sessions, enabling it to provide insights with a quality comparable to human analysts but at a much faster pace.
- Securing Major Partnerships: The company collaborates with Fortune 100 companies, enhancing their go-to-market strategies and consumer engagement.
- Expanding Market Presence: With strategic investments and a new office in the U.S. on the horizon, GetWhy is poised to become a global leader in AI-driven consumer insights.
- Recognition of Innovation: GetWhy’s methodology was highlighted in Gartner’s