GetWhys: 10 Key Things You Must Know

Overview

GetWhys is an AI-powered customer insights platform that emerged in Boise, Idaho. Launched in 2023 by founders Philippe Boutros and Tyler Honsinger, GetWhys has rapidly gained attention for its innovative approach to revolutionizing how businesses acquire and apply customer insights. With its platform, GetWhys aggregates data from comprehensive interviews and customer interactions, enabling companies to make data-driven decisions. This article delves into the distinct characteristics, innovative features, and the impact of GetWhys on the technology and customer insight realms.

1. Beginnings of GetWhys

Founded in 2023, GetWhys quickly carved a niche in the B2B customer research market. The company's inception was driven by the founders’ shared vision to bring AI-driven insights directly into the decision-making workflows of companies. Located in Boise, Idaho, GetWhys leverages the expertise of its founders, who have extensive backgrounds in supporting leading global software companies.

2. Purpose and Mission

GetWhys aims to simplify and enhance the customer research process for marketing, product, sales, and success teams. By utilizing AI, the platform transforms traditional cost-intensive and time-consuming market research into an instantaneous, actionable insight process, allowing teams to make informed, agile decisions.

3. InsightDB: The Core of GetWhys

The foundation of the platform is InsightDB, a proprietary database consisting of anonymous, in-depth interviews with customers. These interviews provide authentic data that is utilized to generate insights for businesses, helping them understand customer needs, preferences, and pain points.

4. Key Products: Compass and Echo

GetWhys offers two main products: Compass and Echo. Compass aids Go-to-Market teams by facilitating competitive intelligence and persona development, while Echo supports content creators by providing real-time customer feedback, ensuring alignment with messaging and buyer personas.

5. Innovative Features

GetWhys distinguishes itself with features like Compass’s Coverage Score, which provides insight into the depth of available data, and the Citations feature for validating information. These tools are designed to enhance message alignment and customer-centric strategies within organizations.

6. Recent Funding Milestone

In February 2025, GetWhys secured $2.75 million in seed funding led by Next Frontier Capital, bringing their total funding to $3.5 million. This financial influx is intended to expand their engineering team, accelerate product development, and scale operations.

7. Impact on Businesses

Companies like DocuSign and Docker utilize GetWhys to align their marketing efforts with customer feedback and organizational branding. This alignment is essential for creating effective and consistent communication strategies that resonate with target audiences.

8. Competitive Advantage

GetWhys provides a competitive edge by offering unique insights that are not publicly accessible. By combining proprietary and enterprise data, the platform supports comprehensive decision-making processes, setting it apart from traditional market research methodologies.

9. Challenges and Solutions

One of the traditional challenges GetWhys addresses is the reliance on costly expert networks for customer insights. By integrating AI-driven platforms with their InsightDB, GetWhys presents a cost-effective solution that delivers instant results.

10. The Future of Customer Insights

Looking forward, GetWhys is poised to redefine the customer insight industry with its commitment to providing agile, authentic, and actionable insights. The company continues to enhance its offerings, aiming to empower teams further by embedding the voice of the customer into the heart of business operations.

Conclusion

GetWhys exemplifies the future of customer insights, transforming business interactions with its AI-powered platforms. As it continues to grow and innovate, GetWhys is setting new standards for how insights are gathered and applied, helping organizations to align closely with their customers’ needs and achieve unparalleled strategic advantages.