Giftbee
Overview
Giftbee is an innovative gifting platform founded in 2024 by Mark Singer, based in Melbourne, Australia. The company provides a marketplace where users can manage gift cards and other gifts with flexibility and sustainability in mind. Giftbee has raised $1 million in funding, primarily from investor group Antler, to advance its technology and expand its market footprint. Its mission is to address the billion-dollar issue of unused and wasted gifts by offering tools that enhance value and simplify the gifting process.
Recent Developments
- November 2025: Giftbee raised $1 million in a seed round led by Antler. The funding aims to expand the company’s technological capabilities and support its market reach, backed by strategic partnerships and a newly hired CTO.
- Giftbee has collaborated with over 150 gift card brands and continues to grow its market presence. The company has provided Australians with a new way to manage $1.25 billion worth of unredeemed gift cards.
- Plans include expanding its B2B offerings in corporate gifting, with future expansion into direct consumer markets.
- The company has invested in technological enhancements and team development to service existing customers and explore new customer acquisition strategies.
- According to a 2025 Finder research, Australians held an average of $181 in unused gift card vouchers, showcasing the relevance of Giftbee's offerings.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2024 |
| Headquarters | Melbourne, Australia |
| Founders | Mark Singer |
| Revenue | $6.5 million |
| Key Investors | Antler, Brisbane Angels |
| Industry | Retail, Financial Services |
| Number of Employees | 13 |
Early History
Giftbee was founded in 2024 by Mark Singer with a vision to combat the inefficiency and waste in the gifting industry. Recognizing that a significant amount of gift cards go unused, Singer saw an opportunity to create a platform that could manage gifts more effectively. Within its first year, Giftbee established itself by integrating with top gift card brands and offering consumers and businesses a seamless way to give, manage, and utilize gifts efficiently. The company's early growth was fueled by its eco-friendly approach and the demand for a more flexible gifting option.
Company Profile and Achievements
Giftbee functions as an innovative fintech solution within the gifting economy that alleviates the problem of wasted gift cards by turning them into a flexible digital wallet. The platform enables users to redeem, swap, or split unused gift card balances, offering a multitude of options to enhance both personal and corporate gifting experiences.
- Milestones:
- Secured significant seed funding ($1 million) from Antler and other investors.
- Developed a diverse marketplace with over 150 gift card brands.
- Implementation of a CTO and expansion of the technological team.
- Strategic partnerships for B2B solutions in employee and customer rewards.
- Achievements:
- Addressed the $1 billion waste crisis in the gifting market with innovative solutions that convert static gift cards into dynamic digital assets.
- Enhanced corporate and personal gifting experiences by providing customizable and eco-friendly options.
Current Operations and Market Position
Giftbee currently operates as a leading platform for digital gifting solutions in Australia, capitalizing on the need for sustainable and flexible gifting options. The company has positioned itself uniquely in the market through:
- A seamless online marketplace that supports over 150 gift card brands and thousands of merchandise items.
- Advanced consumer and business solutions, including corporate gifting and rewards programs.
- A strategic business model that combines eco-friendliness with fintech innovations, turning unused gift card values into an active element of the digital economy.
This innovation positions Giftbee at the intersection of digital finance, sustainability, and consumer convenience, enhancing its competitive edge in the fintech landscape.
Conclusion
Giftbee has emerged as a significant player in the digital and sustainable gifting sector. With its recent funding and strategic growth initiatives, the company is poised to expand both within Australia and internationally. Its approach not only reduces waste but also empowers consumers with flexibility and value realization from otherwise unused assets. By continuing to innovate and adapt to market demands, Giftbee has the potential to revolutionize the way we think about gifting and digital finance.