Givebutter
Overview
Givebutter is a nonprofit fundraising platform that enables organizations to collect donations, manage fundraising campaigns, and engage donors through a user-friendly interface. Founded in 2016 by Max Friedman, Liran Cohen, and Ari Krasner, the platform quickly gained recognition due to its transparency and innovative approach. Based in Wilmington, DE, Givebutter has raised $57 million to date, with a significant $50 million Series A investment secured in 2024. The company operates on a tip-or-fee model, allowing it to offer its services at no cost to nonprofits.
Recent Developments
- September 2024: Givebutter launched "Givebutter Plus," an expansion adding new advanced features to its free platform. This update aims to enhance donor engagement and improve fundraising capabilities with advanced analytics and automation tools. The Plus plan, requiring a subscription, caters to nonprofits looking to maximize productivity.
- August 2024: During Black Philanthropy Month, Givebutter collectively helped raise $375,000 for Black-led initiatives, highlighting its focus on social impact and community support.
- May 2024: The company secured a $50 million investment from BVP Forge, positioning itself for further growth and expansion. This investment emphasizes Givebutter's commitment to being the leading nonprofit platform.
- 2023 Giving Tuesday: A major success, where Givebutter saw 5,200 organizations raise over $12.8 million. The company provided new resources to help nonprofits maximize their Giving Tuesday efforts.
- January 2023: Introduction of new features including enhanced donor management and integrated marketing tools, aimed at improving user experience and donor relations.
- 2023: Givebutter announced a partnership with Visa to support the Givebutter Gives Back for Giving Tuesday initiative, providing $35,000 in donations to creative campaigns.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2016 |
| Headquarters | Wilmington, DE |
| Founders | Max Friedman, Liran Cohen, Ari Krasner |
| Revenue | Undisclosed |
| Profits | Undisclosed |
| Key Investors | Bessemer Venture Partners, BVP Forge |
| Industry | Financial Software, Nonprofit Fundraising |
| Number of Employees | 95 (as of 2024) |
Early History
Givebutter began its journey in a college dorm room at George Washington University in 2016. Co-founders Friedman, Cohen, and Krasner identified a gap in the nonprofit sector for transparent and user-friendly fundraising solutions. Their first project, a fundraising campaign for a friend's nonprofit, exceeded its target within 24 hours, prompting the trio to develop Givebutter into a full-fledged platform. Initially capturing attention among student organizations and colleges, Givebutter quickly expanded its reach to larger nonprofits.
Company Profile and Achievements
Givebutter stands out with its no-cost model for nonprofits, generating revenue through optional donor tips. This model has facilitated the platform's rapid growth, supporting over 1.3 million users and raising more than $500 million for various causes. Key achievements include:
- Launch of Givebutter Plus in 2024, introducing enhanced automation and analytics features.
- Consistent development of fundraising tools, integrating over 1,000 third-party applications through Zapier for seamless user experience.
- Rated as the #1 nonprofit fundraising platform on G2, reflecting its robust community trust and impactful solutions.
- Hosted successful campaigns raising significant funds during global events like Giving Tuesday and Black Philanthropy Month.
- Certified as a Great Place to Work in 2021 and 2022, underscoring its positive internal culture.
Current Operations and Market Position
Givebutter continues to lead in the nonprofit sector with its comprehensive fundraising platform. The addition of Givebutter Plus has expanded its user base, allowing deeper engagement through advanced features. The company's market position is reinforced by its commitment to making fundraising accessible, effective, and enjoyable, distinguishing it from competitors like GoFundMe and Classy. Givebutter's strategic initiatives, including partnerships with major financial institutions, continue to drive its mission of powering the next billion changemakers.
Conclusion
Givebutter's rise as a transformative force in nonprofit fundraising underscores its commitment to innovation and community engagement. With recent investments and feature expansions, it is poised to further strengthen its position in the industry. By continually enhancing its platform, Givebutter not only supports the operational needs of nonprofits but also inspires donor and volunteer engagement on a global scale. Its future trajectory involves scaling these efforts to broaden its impact and foster nonprofit success worldwide.