Gladful is an emerging player in the health food industry based in Jaipur, India. Founded in 2021 by siblings Parul Sharma and Manu Sharma, the company aims to tackle protein deficiency among children and families in India. Gladful focuses on creating healthy, protein-rich snacks and breakfast options without artificial sugars and preservatives. The company has gained traction in the market with its clean-label products, which include breakfast mixes and snacks like pancake and dosa mixes and date and nut squares. It has raised approximately $1.35 million in funding over several rounds, attracting investment from prominent investors such as Antler and AngelList. Gladful has rapidly expanded its online distribution network, catering to the increasing demand for nutritious, convenient foods.
| Attribute | Information |
|---|---|
| Founding Date | 2021 |
| Headquarters | Jaipur, Rajasthan, India |
| Founders | Parul Sharma, Manu Sharma |
| Revenue | ₹2.3 crore (FY 2022-23) |
| Profits | Loss of ₹90.92 lakh (FY 2022-23) |
| Key Investors | Antler, AngelList, Eternal Capital |
| Industry | Food and Beverage |
| Number of Employees | 1-50 |
Gladful was initiated during the pandemic, driven by Parul Sharma's extensive 14-year experience in the food sector, including at Mondelez International. The need for healthy, protein-rich snacks became evident to Parul, a mother herself, leading to the founding of Gladful. The company started as a sincere effort to provide nutritious options for children, free from sugars and preservatives, amidst prevalent protein deficiencies in India. Initially focusing on simple, staple products like protein-rich mini cookies, Gladful quickly gained traction after successful recipe trials and consumer feedback.
Gladful specializes in developing protein-rich food products devoid of artificial ingredients. Its innovative approach includes using superfoods and sprouting techniques to enhance protein content in snacks. The company’s products, from pancake mixes to protein-packed cookies, cater to the nutritional needs of children and foster healthy eating habits. Major achievements include:
Gladful currently thrives as a leading D2C brand in the protein snack category. With products available in over 15 online platforms and retail stores, the company primarily targets the urban Indian market, addressing the rampant protein deficiency through product innovation and strategic distribution. Despite financial challenges, Gladful maintains a strong market position due to its unique product offerings and consumer-focused strategies, appealing to health-conscious families in India.
Gladful plays a crucial role in redefining the health food sector in India by focusing on protein-rich, clean-label products for children and families. As the company continues to expand and innovate, its commitment to alleviating nutritional deficiencies presents significant growth potential. While the company faces challenges in profitability, its strategic initiatives and investor backing highlight a promising trajectory in the competitive healthy food market.