Roberto Blake, a creative entrepreneur, recently highlighted a significant divergence in sentiment towards Artificial Intelligence (AI) in content creation, noting that "anti AI" views are predominantly Western. Blake observed that the international community exhibits a markedly more positive or neutral stance towards AI, particularly in online content consumption, suggesting a global majority supports its integration.
"Something I’ve been seeing that isn’t talked about is that the 'anti AI' sentiment around content is largely Western," Blake stated. "The international community is infinitely more AI positive and they are the larger demographic and make up 70% of the viewership (yes in raw views) of the entire platform…"
This observation aligns with broader research indicating regional disparities in AI perception. Studies from institutions like Stanford AI100 and reports by Google/Ipsos consistently show that opinions in Asian countries, for example, are largely positive, while Western nations often exhibit more divided or skeptical attitudes. This global optimism often stems from the perceived potential of AI to enhance efficiency and expand creative possibilities, particularly in areas like automated voiceovers and translation for global audiences.
The increasing comfort with AI-generated content, such as videos and avatars in brand communications, is evident in various global surveys. While a significant portion of consumers worldwide express a preference for human-made content and demand transparency regarding AI involvement, a Capgemini report found that 73% of consumers globally trust content created by generative AI. This indicates a growing acceptance, especially when AI tools are used to augment rather than entirely replace human creativity.
Blake underscored the market implications of this divide, suggesting that a Western community split on AI would represent a minority segment of the global market. He argued that with over 70% of the global market holding positive or neutral sentiment, "Hard to bet against AI in that context." This perspective highlights the strategic challenge for businesses and creators in navigating varied consumer expectations across different geographic regions.
Despite the global positivity, concerns persist, especially in Western regions, regarding issues such as authenticity, ethical implications, and the potential for misinformation. These concerns often fuel the demand for clear labeling of AI-generated content and emphasize the continued importance of human oversight and involvement to maintain trust and quality in the evolving landscape of digital media.