Google's Flow AI Tool Adds Vertical Video Support, Enhancing Mobile Content Creation

Flow by Google, the company's advanced AI filmmaking tool, has officially rolled out support for vertical video formats. This new capability is designed to streamline the creation of content specifically tailored for mobile devices and popular social media platforms. "Some stories are meant for the big screen. Others are designed for the phone screen. Flow now supports vertical formats, making it easier to create stunning videos for mobile and social sharing📱," FlowbyGoogle announced via tweet.

Launched at Google I/O 2025, Flow represents the evolution of Google's earlier VideoFX experiment, integrating the power of Google's state-of-the-art AI models: Veo for video generation, Imagen for image creation, and Gemini for text and prompting. The platform aims to democratize cinematic video production, allowing creators to generate high-quality scenes with remarkable ease and efficiency.

The addition of vertical format support directly addresses the growing demand for mobile-first content on platforms such as TikTok, Instagram Reels, and YouTube Shorts. This feature enables users to produce visually compelling videos that are optimized for vertical viewing, ensuring a seamless and engaging experience for audiences consuming content on smartphones. It simplifies the workflow for creators who previously had to adapt horizontal footage for vertical layouts.

Beyond vertical formats, Flow offers a suite of advanced features, including Scenebuilder for seamlessly editing and extending shots, and Camera Controls for manipulating angles and motion. The underlying Veo 3 model further enhances capabilities by generating video with integrated audio, encompassing ambient sounds and even character dialogue. This comprehensive toolkit positions Flow as a robust solution in the competitive AI video generation landscape.

Currently, Flow is accessible to users in the United States who subscribe to Google AI Pro or Google AI Ultra plans, with Ultra subscribers receiving higher generation limits and early access to the most advanced models. This strategic move by Google underscores its commitment to empowering a wide range of creators, from aspiring enthusiasts to professional filmmakers, by providing cutting-edge AI tools for diverse storytelling needs.