GrabAGun Nears Public Listing on NYSE as SPAC Merger with Colombier II Advances, Donald Trump Jr. Set to Join Board

NEW YORK, NY – GrabAGun, a prominent online retailer of firearms, ammunition, and accessories, is on track to go public on the New York Stock Exchange (NYSE) through a business combination with Colombier Acquisition Corp. II (NYSE: CLBR). The merger, valued at $150 million, will see the combined entity renamed GrabAGun Digital Holdings Inc., with shares expected to trade under the proposed ticker symbols "PEW" and "PEWW." An extraordinary general meeting for Colombier II shareholders is scheduled for July 15, 2025, to vote on the transaction.

Donald Trump Jr., an advisor to GrabAGun and partner at 1789 Capital, is slated to join the board of the newly public company. In a recent social media post, Trump Jr. expressed strong support for the venture, stating, "> LFG!!! @grabagun $CLBR." His involvement highlights a strategic alignment aimed at bolstering Second Amendment rights within the business sector.

GrabAGun, founded in 2010, operates a digitally native e-commerce platform that has achieved approximately $100 million in revenue over the last twelve months and is profitable. The company specializes in providing a streamlined online shopping experience for firearms, which are then shipped to a network of 42,000 federally licensed firearms dealers (FFLs) for mandatory background checks and transfers. This model addresses the complex regulatory landscape of the firearms industry.

The merger is a key move within Colombier II's "Entrepreneurship, Innovation, and Growth (EIG)" investment thesis, focusing on companies that align with specific cultural and political values. Omeed Malik, CEO and Chairman of Colombier II, emphasized the strategic rationale, noting that the deal aims to provide capital and distribution to a sector often underserved by traditional financial institutions due to "woke" capital constraints. GrabAGun plans to use the proceeds to fund strategic acquisitions and accelerate growth initiatives within the Second Amendment sector.

The company is particularly targeting younger demographics, including millennials and Gen Z, who are increasingly engaging with the firearms market and prefer mobile-first shopping experiences. GrabAGun leverages proprietary technology and AI-driven solutions for inventory management, pricing, and customer service, aiming to modernize an industry traditionally slow to adopt digital advancements. This technological edge, combined with the public listing, is expected to position GrabAGun as a consolidator in the $25 billion firearms and ammunition market.