GROWL
Overview
Growl is an innovative fitness technology startup that aims to redefine at-home boxing workouts through advanced technological integration. Founded by Léo Desrumaux and Nicolas de Maubeuge, Growl is based in Austin, Texas, with additional operations in Paris, France. The company recently launched with a significant seed funding round, raising $4.75 million primarily led by Skip Capital, with notable participation from investors such as Kima Ventures and UFC fighter Ciryl Gane. Growl focuses on utilizing artificial intelligence and motion tracking to provide an immersive boxing experience within the home.
Recent Developments
- December 2024: Growl emerged from stealth mode and publicly launched its AI-powered boxing bag, designed to offer an interactive at-home fitness experience. The product combines the dynamics of gamified workouts with the rigor of boxing to engage users at home.
- December 2024: The startup completed a seed funding round, securing $4.75 million. Lead investor Skip Capital facilitated this round, supported by renowned ventures like Kima Ventures and others, which included Ciryl Gane from the UFC.
- April 2025 Announcement: Growl plans to begin pre-sales of their boxing devices, expanding its market reach beyond early adopters to a broader consumer audience.
- Advisory Success: The company benefits from seasoned advisors with experience from major tech names like Peloton, Fitbit, and Tonal, helping chart a growth course within the increasingly competitive connected fitness industry.
- Global Expansion: While primarily based in Austin, Texas, and with operations in Paris, Growl aims to leverage its dual-geographical presence to tap into diverse markets spanning the USA and Europe, thereby expanding its footprint in the global fitness market.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2022 |
| Headquarters | Austin, Texas; Paris, France |
| Founders | Léo Desrumaux, Nicolas de Maubeuge |
| Revenue | N/A |
| Profits | N/A |
| Key Investors | Skip Capital, Kima Ventures, Ciryl Gane |
| Industry | Fitness Technology |
| Number of Employees | N/A |
Early History
Growl was founded in 2022 by Léo Desrumaux and Nicolas de Maubeuge, both of whom envisioned revolutionizing at-home fitness experiences through cutting-edge technology. The duo recognized a gap in the market for niche yet scalable at-home fitness solutions, particularly those utilizing boxing, an often overlooked segment in the connected fitness arena dominated by cycling and rowing workouts. Intent on transforming boxing workouts into engaging, immersive activities, Growl attracted considerable attention in its formative stages, securing advisory roles from industry veterans. This strategic guidance assisted in aligning Growl’s product development with consumer expectations and technological advancements in AI and motion analytics.
Company Profile and Achievements
Growl operates by offering an AI-enhanced boxing bag that combines gamification with high-intensity workouts, catering to a diverse range of users from fitness novices to seasoned athletes. The technology includes a wall-mounted boxing bag incorporating 3D motion tracking, infrared sensors, and dynamic feedback systems which project a virtual trainer onto the bag, creating an interactive coaching experience.
Notable achievements of Growl include:
- Successful Seed Funding: Acquiring $4.75 million allowed for product development and scaled operations.
- Advisors from Leading Fitness Tech Companies: Gaining insights and strategic guidance from veterans of companies like Peloton.
- Global Reach: Establishing operations across the Atlantic with strong presences in both Austin and Paris.
Current Operations and Market Position
Growl’s operations are centered on delivering a novel fitness experience that combines cardiovascular exercise and strength training with an engaging gaming environment. The boxing bag is marketed directly to consumers with the potential for subscription-based content, including diverse workout regimes such as yoga and Pilates alongside core boxing activities.
Conclusion
Growl represents a significant advancement in the fitness technology sector, aiming to harness the widespread adoption of at-home workouts post-pandemic. The company’s innovative approach in marrying AI with classical fitness training methodologies positions it well within the connected fitness sector, particularly as it targets the lucrative U.S. and global fitness markets. With a solid financial foundation and strategic guidance from experienced industry figures, Growl is poised to reshape the landscape of home workouts, providing dynamic and personalized fitness regimes through their unique product offering.